Launch of the “Her World Her Rules” program in Casablanca, aimed at gender equality

This Sunday, May 8, 2022 in Casablanca, will see the official launch of the “Her World Her Rules” program, which aims at gender equality through basketball.

Between May and August 2022:
– 1000 girls will be introduced to basketball, encouraged, accompanied and will receive their own basketball – High impact symbol for the autonomy of girls.

– 50 basketball coaches will be trained on the “Sport for Development” methodology with particular attention to the methods of raising awareness on gender issues.

– Then they will conduct basketball and S4D workshops in 24 Moroccan cities and 8 regions for the benefit of young people.

– The basketball courts will be painted / renovated by young people, accompanied by graffiti artists.

Supported by the Women’s Basketball Commission of the Royal Moroccan Basketball Federation, the “Her World Her Rules / Together for gender equality” initiative is part of the international campaign launched by the International Basketball Federation (FIBA) and will be implemented together with Sport for Progetto Development (S4D) , funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) and in collaboration with the Ministry of Education, Kindergarten and Sports.

The project aims to promote gender equality, inclusion and empowerment of girls through basketball and gender awareness.

In 8 regions and 24 Moroccan cities (including rural areas) young girls and boys will benefit from basketball workshops (S4D) in primary schools and 3×3 basketball workshops in colleges that will enable them to develop key competences to achieve gender equality.

Among these young people, 1,000 girls, aged between 6 and 15, will themselves become multipliers and ambassadors of gender equality; they will receive their own basketball, which will now become a symbol of their autonomy as a basketball player, to inspire other young people and in particular to encourage the inclusion of other girls on the basketball court.

To this end, 50 basketball coaches from all over Morocco will be trained in the “Sport for Development” methodology. They will carry out sports workshops that will contribute to the Sustainable Development Goals (SDGs) and the acquisition of key life skills to reduce inequalities, for the benefit of young people in the regions.

Art graffiti workshops will complement sporting activities and allow for a visible anchoring of values, such as respect, equality or self-confidence.

German and Moroccan street art artists will accompany the sports activities to develop together with young people a concept to renovate and paint the basketball court with the messages that correspond to it.


Mr. Mustapha Aourach, President of the Royal Moroccan Basketball Federation:

“Developing the practice of basketball in Morocco is a priority in our vision within the federation. The approaches that will allow us, among other things, to forge ties of national and international partnerships and collaborations. It is important to know that Moroccan basketball has experienced a notable dynamic of female participation, especially in school sport, as a result of the partnership and cooperation framework agreement that we signed with the Ministry of Education in 2021. The #HerWorld HerRules project is part of of this dynamic, which is none other than that of empowering and sensitizing 1,000 girls on the role of sport as a vector of development and a means of gender equality … We are happy that these girls can learn to play basketball through this promising project “.

Ms. Loubnas Belabbes, President of the Women’s Basketball Commission:

“Morocco is full of female potential and talent in urban and rural basketball. Since I was the head of the Women’s Basketball Commission within the FRMBB, and as a former captain of the women’s national team, we designed with the directives of the President of the Federation, an approach to this mandate that aims to practice basketball as a means of achievement for girls. This new approach not only allows the development of human qualities and soft skills, and to discover oneself in a complete discipline such as basketball “.

GIZ declaration:

The “Sport for Development” training, conducted with the Royal Moroccan Basketball Federation for the benefit of 50 basketball coaches, will equip them with the tools they need to pass on life skills and promote gender equality among young people. Basketball coaches will play a role of role model and inspiration for young people and will transmit to them values ​​such as self-confidence, solidarity, equality, empathy and respect for others, and this through physical and recreational activities.

Information on the S4D approach

“Sport for Development” is an international program, successfully implemented in 39 countries, which uses the power of sport and physical activity as a development engine, to contribute to development goals (for example: health, education, gender equality , environmental Protection) . The approach favors social goals over athletic competition and aims to develop life skills, considered essential to successfully face the challenges of daily life.

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