French rugby is also joining the NFT

After Toulouse, Stade Français and Toulon, the National Rugby League (LNR) is targeting NFTs with a tender that aims to increase and rejuvenate the fan base of the Top 14 and Pro D2 by generating new revenue.

The National Rugby League (NRL) is also succumbing to the NFT fashion, with a competition that aims to grow and rejuvenate the fan base of the Top 14 and Pro D2. “We are the first league in France in team sports to take such an approach“, Emmanuel Eschalier, director general of LNR, explained to AFP.

We are in a process of innovation. Rugby turned pro quite late, but it has always been with such an approach, both in terms of refereeing and use of technology.“, he adds. An NFT,” non-fungible token “or” non-fungible token “in French, is a virtual object. A tamper-proof digital certificate of authenticity testifies to its ownership.

This call covers three seasons from 2022-2023 to 2024-2025. Three lots are for sale. The first includes the NFT cards of the thirty Top 14 and Pro D2 clubs. Like the collectible and collectible cards of our childhood, the cards of 1,466 players (1,072 pro and 394 aspiring) will be on sale, more or less stylized, more or less expensive.

There are collectible video moments in Batch 2. From the 1998-1999 season and the inception of LNR, fans will be able to purchase archival image sequences from the Top 14 and Pro D2. That’s more than 5,000 games. Finally, the third lot will allow the various market players to freely formulate proposals for, for example, the recovery of unique products from the LNR.

An economic dimension

In February 2022, the Premier League, the English football league, launched a four-year licensing agreement, in particular to develop collections of NFT collectible cards for an estimated win value of between 260 and 513 million euros.

The NBA was one of the pioneers by entering into a partnership in July 2021 with Dapper Labs studio to collect, exchange and own iconic moments from the history of the mighty North American basketball league. Then a few months later collaborating with Coinbase on the cryptocurrency.

Regarding the size of the economic model and the revenues that could be generated by this new offer, it is completely premature to anticipate or hypothesize“, Emmanuel Eschalier observes.”You must first be relevant in what is offered. Then we will see the repercussions but our primary motivation is not financial even if obviously there is an economic dimension and the ambition that this offer generates income.“, Still ensures the DG of the LNR.

This is not the first time that NFT and French rugby have crossed paths: many clubs (Toulouse, Toulon, Stade Français, Pau …) and players (Antoine Dupont, Vincent Clerc …) have already signed up for NFT platforms.

Several market players have expressed interest: either already strongly established reference players, or players who enter the market or intend to enter it. We will likely have a variety of offers.“, He concludes.

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