Infinite Drive will be a blockchain-based mobile racing game Metaverse

Missed a GamesBeat Summit 2022 session? All sessions are now available for streaming. Look now.

The Little Digital Factory has announced that it will make Infinite Drive the “first true driving metaverse”. The mobile game will use non-fungible tokens (NFTs) and Web3 technology.

The game studio based in Montreal, Canada and Lyon, France has 35 people and has long-standing relationships with car manufacturers. He said the free game will already have over 100 licensed cars by the end of the year.


Infinite Drive will debut worldwide on mobile devices in the first quarter. But the company will sell NFTs of its cars over the summer.

Putting players’ driving skills to the test, Infinite Drive will combine accessible and authentic gameplay with beautiful graphical reproductions of officially licensed cars, the company said.

The Tiny Digital Factory has long-standing relationships with world-class automakers such as McLaren, Porsche, Mercedes AMG and Ford, while the Infinite Drive showroom already includes high-performance cars from Renault, Alpine, Ruf and W Motors.

Designed by racing enthusiasts for racing enthusiasts, Infinite Drive’s simulation-based gameplay will bring the thrill of being in the driver’s seat to the mobile metaverse, the company said. Players will be able to feel, hear and experience the unique characteristics of each car on the track by competing online with each other.

Players will be able to own their cars as NFTs in Infinite Drive.

Using the power of Web3 technology, highly skilled drivers will be able to “race to win”. They can participate in official races, competitions and even share winnings, just like a real-world racing team.

Additionally, the integration of Web3 technology allows players to build, trade and own their own collection of dream cars as they race for pole position on the track. Starting this summer, Infinite Drive will offer an initial collection of 5,000 licensed NFT cars from premium real-world brands, which will provide instant access to the closed alpha phase of the game.

However, players are not required to own a car to enjoy Infinite Drive and hone their driving skills, and the full game will be free on iOS and Android.

“With its game engine architecture and unique digital car ownership, Infinite Drive is the culmination of twenty years of driving simulation game creation,” said Stéphane Baudet, CEO of The Tiny Digital Factory, in a statement. “For decades, racing enthusiasts have lovingly gazed at their dream cars in virtual garages. So we used Web3 technology to allow players to own and earn money on their vehicles, as well as an amazing track play experience. Infinite Drive offers the accessibility of mobile games, combined with play and earnings, providing the tools to reward passionate gamers who are already hosting racing events and helping us create the best driving experience.

infinite thrust 3
Infinite Drive arrives in the fourth quarter.

The company’s developers have worked on titles such as Jurassic World: The Game, Gangstar, Hitman Sniper, Fallout Shelter, and Rollercoaster Tycoon Touch.

The Tiny Digital Factory team experience includes GT Manager and F1 Mobile Racing. He also partnered with Animoca Brands to develop F1 Delta Time, a pioneering Web3 driving game, as well as the popular REVV Racing game. Animoca Brands lost their F1 brand license and announced in March that F1 Delta Time was closing.

Infinite Drive has been fully funded by The Tiny Digital Factory so far, Baudet said in an email to GamesBeat.

The first collection of NFT cars will be made available to the community in early July 2022, while The Tiny Digital Factory’s next Series A funding round will support the public release of Infinite Drive.

The company has worked with over 20 automakers over the past three years on previous games.

“For Infinite Drive, we have already licensed around 30 car models from six car manufacturers. Other major car brands will be announced in the coming weeks and we expect to have over 100 licensed car models by the end of 2022, ”Baudet said.

In addition to cars, the company owns official racing tracks and is in talks with several racing franchises around the world and in countries such as the US, UK, Japan and Australia.

“Rather than just licensing leagues, however, our intention is to provide these partners with the tools to create and manage their own digital events for their communities,” said Baudet.

NFT resistance

infinite thrust 5
Infinite Drive arrives in the fourth quarter.

I asked what Baudet thought about the resistance to NFT games by gamers and some game developers.

He said: “Ten years ago we encountered the same kind of resistance when mobile games embraced the free-to-play model. We have been involved in blockchain gaming since 2020 with our partner Animoca Brands. At first, we too were skeptical about it. sustainability of these gaming economies, but gradually we have learned about decentralized mechanisms such as co-ownership and their benefits for players. With blockchain games, invested players can really save time or financial investment. Governance mechanisms also allow the community to game to be heard and to have a positive impact on the game development roadmap. “

The game’s Closed Alpha will be available in early July 2022. Anyone who owns one of the first series of cars will have immediate access to the game. The game’s public release is scheduled for the fourth quarter of this year.

“Infinite Drive has a game engine architecture at its core, combined with the accessibility of free mobile games, gambling and earnings, and the ownership of a unique digital car,” said Baudet. “Web3 also offers tools to reward invested players who will organize community racing events and help us have the best driving experience.”

As for the economic model, Baudet stated: “In my opinion web3 offers a more balanced economic model between actors, investors and creators. When the game is successful, it should benefit all 3 parties more equitably. Races play and earn and rental income make it more profitable for engaged users. When players win, the game goes viral and less marketing investment is required to acquire new users.

A racing metaverse?

Infinite Drive is building a racing metaverse.
Infinite Drive will be a racing metaverse.

I also asked what a racing metaverse was like, as opposed to a simple racing game.

“Infinite Drive is more of a digital space dedicated to car enthusiasts than a simple game. At the center are the garages that contain users’ NFT car collections, from which they can share their favorite cars with the community,” said Baudet. . “It also offers the first dedicated market tailored to new and used car NFTs. Today, auto enthusiasts spend hours browsing websites like Autotrader to discover hidden gems or rare car models. I will be happy if the Infinite Drive community has fun and spend a lot of time browsing our marketplace content. Finally, Infinite Drive offers features that allow users to create communities (clubs) around interests such as car brands or to come together to show and test their respective cars.

Baudet also talked about the inspiration for the game.

“Almost 18 years ago, I ran my first game studio, Eden Games. At the time, MMO games were popular and I wanted to create a supercar-themed MMO, “Baudet said.” Fortunately, Atari, our parent company, had a brand, Test Drive, which launched the whole supercar fantasy into the world. video games in the 80s. With a very talented team, we took this dormant brand and created Test Drive Unlimited, the first multiplayer online racing game (MMORG). While Test Drive Unlimited introduced multiple innovations to the racing genre, the technology at the time was too limited to fully realize our vision and we were simply too small a studio to build it all. The concept of Infinite Drive is similar to Test Drive Unlimited, but this time I want it to be an open platform, so we can achieve this with partners and the gaming community.

Prior to joining Tiny Digital Factory, key team members worked on many successful console and mobile games such as Jurassic Park World, Fallout Shelter, Rollercoaster Tycoon, and Hitman Sniper. Since then, as a company, the company has developed or co-developed many games in the racing genre, including F1 Mobile Racing (EA), GT Manager (self-published), F1 Delta Time and Revv Racing (the two Animoca brands).

Baudet founded the studio in Montreal in 2015 and opened a second studio in Lyon in 2017, when he was joined by his partners Pierre Carde (general manager) and Olivier Raffard (commercial and licensing director).

The creed of GamesBeat when it comes to the video game industry it is “where passion meets business”. What does it mean? We want to tell you how much the news means to you, not only as a decision maker in a game studio, but as a game fan as well. Whether you read our articles, listen to our podcasts or watch our videos, GamesBeat will help you learn about and interact with the industry. Learn more about membership.

Leave a Comment