Digital marketing and virtual reality expert, VIP 360, led by its co-founder Kevin Soler at Sophia, intends to make the metaverse the central product of its new road map. And for the occasion, the group changes its name and becomes Virteem, a “Scale Up Saas software editor” for virtual tours, virtual reality and … metaverse.
Not long ago, Facebook they became Half to sign his passage into the metaverse and into the Web3. In Sofia, all in all, VIP 360expert in digital marketing and virtual reality, she changes her name and becomes Virtue to better mark his experience in immersive technologies and enter headlong into the metaverse. Led by its co-founder Kevin Soler, the company also specifies the semantic reason for this new name: “Vir for virtual and teeming with proliferation, a sort of constant boiling reminiscent of the company and the M of the metaverse, the central product of the company’s new road map”. (Photo DR: Kevin Soler on the right, with part of the Virteem team, former VIP 360, and the t-shirts with the new logo)
Become a Scale Up software publisher, Saas for the metaverse
This name change also offers the former VIP 360 group (around forty employees and growth through self-financing) the opportunity to express its ambitions: to become a Scale Up publisher of Saas software for virtual tours, virtual reality and metaverse. The company, which this year celebrates its 10th anniversary, wants to push on the accelerator at the same time and fully enter the era of hypergrowth (it is already present in the Top 500 ranking of Tech companies in France and a member of French group Technology Scalability Club).
To give himself the means, he recruits a dozen talents. Unity 3D integrators, sales reps and growth managers in particular are expected to join the Sophia Antipolis team by the end of the year.
The four verticals of Virteem
Virteem has also redefined its service offering and the markets it addresses. It distributes its solutions for virtual tours, virtual fairs, virtual reality and metaverse, according to 4 verticals:
- human resources with virtual platforms for the insertion of new employees and recruitment.
- schools and the virtualization of events such as open days, remote campus visits and the presentation of training courses through an immersive space.
- industries with their internal communication problems and employee training.
- communities and their need to digitize their territories and infrastructures for the purpose of attractiveness.
The metaverse at the heart of the roadmap
Virteem explains that it responds to its customers’ demand by resolutely entering the metaverse, today’s central theme with 3.0, crypto, NFT and blockchain. For Kevin Soler, cryptos or metaverse are much more than a trend but they represent the world of tomorrow. Furthermore, for Virteem the direction of the metaverse is obvious: as an expert in immersive and collaborative technologies for 10 years, she believes she has mastered the challenges and problems of the virtual.
The idea today is to create a tailor-made digital solution based on an overlap of immersive technologies thanks to the metaverse, virtual tours, augmented reality and virtual reality. As physical and digital tend to merge, Virteem will design collaborative and immersive experiences that meet the challenges of client companies. It is around these services and his new positioning as a publisher of SaaS software that Kevin Soler, who already claims very strong growth of 100% per year, intends to step up and ride the wave of the upcoming Web3.