towards creating brand experiences

Technology has experienced rapid growth and evolution. We are witnessing previously unimaginable innovations. One of those innovations for many people includes Metaverse, a future iteration of the internet full of opportunities for brands and marketers …

The Metaverse, meaning “beyond the universe”, is a future iteration of the Internet, consisting ofpersistent and shared 3D virtual spaces. Originally conceived as a form of decentralized open internet, the metaverse – first invented in Neal Stephenson’s 1991 novel Snow Crash – allows users, as digital avatars, to move and interact across digital worlds and to use or exchange digital objects. across multiple platforms.

Theoretically, is composed of several interoperable virtual worlds, which will allow people to easily teleport from one experience to another and will facilitate everything from social interactions to entertainment, shopping and work.

So imagine your avatar walking into a digital wine shop and talking to an avatar wine expert to get some questions answered. You order the wine and have it delivered to your physical address. Welcome to the metaverse, the intersection of our physical and digital realities.

Meta tries to recreate a version of the Internet in which theUsers can interact, work, socialize, play video games, watch TV, just about anything digital, in a virtual world. From virtual reality to augmented reality to smart glasses, the Metaverse will leverage every ounce of immersive infrastructure and make it accessible across all of its platforms in a universe where people feel closer, regardless of their distance.

Brands like Warner Bros, Hyundai and Gucci, for example, have built their own virtual worlds. For their part, Sephora, Nike and HBO looked at augmented reality and virtual reality experiences. However, it’s still hard for many brands to know what they can do right now to get started and introduce the metaverse into their marketing strategy.

How to grow your brand with the metaverse?

Getting on the Meta bandwagon early will help your brand learn and grow with the community. This means you won’t be left behind when new developments are introduced. Keep in mind the importance of having Millennials and Generation Z as your target market.

Here are some helpful tips for brand growth:

  • Invest in immersive learning and training to improve the skills of your staff.
  • Don’t get left behind. Never stop experimenting and stay up to date with the metaverse.
  • Create experiences that match real-life experiences.
  • Offer goods and items as a reward. Just like in video games, collectibles will be available in the metaverse.
  • Offer virtual advertising where users can experience your ads and message as if they were part of it.
  • Interact with the community, but don’t harass it;
  • Make sure your ads are relevant to her.

The Metaverse is considered by many to be the successor to the Internet as we know it today: a digital twin of our world, encountered in both augmented and interconnected virtual realities as a persistent and synchronous experience. The Metaverse signals a shift beyond traditional display advertising to creating branded experiences that are more engaging and exciting and less invasive than advertisements as we see them today.

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