Virtual Experiences: the metaverse goes on

Since the social network Facebook has decided to change its name to Meta, the metaverse seems to have assumed a dimension of potential future. If for many they have remained from the world of science fiction, today it has taken on a certain consistency. Some phenomena such as video games had already shown us its potential but what is the perception of the French today of its future.

The study report from Dynata, the world’s largest data platform for insights, activation and measurement, set out to shed light on this perception by interviewing more than 11,000 consumers in 11 countries (US, Canada, UK, France, Spain , Germany, the Netherlands, Italy, China, Japan and Australia) and launched its report “Economy of new experiences”.

The main data of the study

First, 43% of French people would be interested in various types of virtual experiences. There is therefore a real appetite for this kind of novelty. Among these and in order of importance:

  • 51% from a visit to a museum / art gallery / art exhibition
  • 45% from a show to theater, opera or dance.
  • 44% from a music concert
  • 43% from safari, visit to the zoo, etc.
  • 40% from a class for fun (dance, cooking / baking, art, creative writing, etc.
  • 40% per trip
  • 40% from a fitness class (Peloton, Apple Fitness, etc.)

It will be understood, the desired virtual experiences are varied and can be of interest to everyone.

An acceleration linked to the pandemic

If this phenomenon has accelerated so strongly, it is obviously not because the Facebook company has become Meta. The first cause remains the arrival of the pandemic which has pushed many French people to experience experiences through lessons and ways of socializing with friends without being able to meet physically. Like any future trend, younger generations are the first to adopt, with Generation Z (25 and under) being the most receptive with 40%, followed by Millennials (25-39) with 30%. Like all technological habits, this trend is struggling to be accepted by Baby Boomers (56-74 years), of which only 8% are interested.

What the Metaverse should break through first

When Dynata asked the French how the metaverse would impact their lives, the most popular responses were cultural experiences, sports and games, and ultimately shopping. Thereby :

“Cultural experiences for 26% of the interviewees

  • Sports and games for 16% of the interviewees
  • Purchases for 15% of the interviewees
  • Work for 12% of respondents
  • Socialization for 12% of the interviewees. “

No one doubts the fact that other applications should also be very popular, especially as soon as the different senses (apart from sight and hearing) can be activated in the metaverse, such as taste, smell and of course touch although still. we do not know how this challenge will be won in the future because no one doubts it will be.

A world that will be the future of the Internet

What is certain is that this parallel world will likely represent the future of the Internet, at least for future generations. If we exclude catastrophic scenarios, it is clear that much of our physical activities, which we thought impossible on the Internet, have now become the order of the day on the Internet. The phenomenon is expected to continue to grow as technologies improve. It is enough to look at the proportion of couples that are formed via the Internet to understand that the metaverse should strongly play on our daily life, whether we like the phenomenon or not.

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