Back to the highlights of the first live Journal du Luxe 3.0 live from VivaTech.

Web3, Metaverse, AI, AR / VR, phygital … Every day new brands are launched into these new worlds. To decipher the thick news, analyze and learn but also receive expert opinion, the Journal du Luxe has officially launched its live show which will take place every 15 days.

For its inaugural edition, the Journal du Luxe 3.0 had a particular resonance having been filmed, in part, during VivaTech, the largest technology gathering in the world. The opportunity to receive Alice Chang, CEO and founder of Perfect Corp., a successful unicorn who will soon go public and become the partner of these first live shows. Let’s go back to this first episode.

Luxury 3.0, a long-term strategic paradigm shift.

Talking about luxury 3.0 means talking about technology, but above all about generational and social changes, about building a new identity for brands and a new customer experience.

This is what listeners felt when they saw Livi, the new virtual muse of LVMH proudly presented at VivaTech together with Bernard Arnault. It took just a few minutes through the aisles of one of the show’s largest stands to realize the extent of the Web3 phenomenon in luxury, from Guerlain and its Cryptobees, to Bulgari and its NFT watch to Christian Dior, offering a connected customer experience through different technologies.

Among the main news of the fortnight, it is difficult not to miss the announcement sales force which in turn starts in Web3. The largest CRM platform will soon offer businesses an NFT Cloud platform that will allow them to manage their customer engagement and manage NFTs directly from it. We knew about the alliance between Data and Web3: the trend is confirmed.

It was also an opportunity to review the statistics of some drop NFTs icons such as Gucci and Superplastic but also Murakami and its collaboration with Hublot, as well as Tag Heuer’s announcement that it now allows crypto-investors to proudly display their NFTs on their watch. A new way to highlight your status in luxury 3.0?

The salient news surrounding the mass adoption of cryptocurrencies – despite a red market – has made it possible to return to the many brands such as Balenciaga, Farfetch and Tag Heuer which now accept payments in cryptocurrencies.

On the topic blockchainthe news that has caught the attention is the arrival of Prada with an NFT collection and the development of Lunu, a leader in crypto payment methods that now accepts Ripple and allows luxury brands to continue to set foot in this universe.

Finally, focus on Discord and the special link created through this platform by brands for their customers with, in particular, the activation of competitions to animate and involve communities.

Luxury 3.0 at the crossroads of immersive worlds.

The rest of the news was dedicated this time to game with in particular a zoom on the demonstration made a few days ago by Sony for its VR2 helmet. This shows once again how gaming is one of the essential components of the Metaverse.

in Theimmersive areaJournal du Luxe 3.0 brought back the release of the Top Gun movie in 4DX and the power of immersion in society as a whole, as well as the efforts that remain to be made in terms of approach and user experience.

The release of Byredo’s first true Métaverse perfume in collaboration with RTFKT for AlphaMeta essence was also discussed.

The Big Interview: Alice Chang, CEO and Founder of Perfect Corp.

Perfect Corp. uses new technologies and in particular AI, AR and now NFT to rethink the customer’s journey into the world of beauty through virtual experiences that allow them to try products. The YouCam application in particular has been downloaded by more than a billion people around the world. In addition, more than 10 billion virtual tests take place every year, impressive figures for the unicorn that will soon be listed on the stock exchange.

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The company recently launched into NFTs by offering four makeup looks “Astral”, “Queen”, “Cosmonaut”, “Mystical” and “Glitching”, available on the OpenSea platform and offering customers the opportunity to access these styles from Perfect Corp’s YouCam App.

But the company doesn’t stop there as it is now thinking about the Metaverse.Even today it is difficult to define the Metaverse. What we observe is that it can be linked to cryptocurrencies and NFTs but also exists independently Alice Chang said for whom “the Metaverse is a great opportunity for the beauty sector, in particular through the concept of a virtual shop “.

In conclusion, Alice Chang described the potential offered by Web3 and immersive worlds in the world of beauty and luxury, as well as the launch pad offered by AI. The creation of a hybrid world, combining the advantages of the physical and the digital is the final goal (…) The magic of AI is hugely important in beauty use cases, along with augmented reality technology. AI now brings even more added value. For example, it can detect your skin tone and even the quality of your skin to best fit recommendations for suitable beauty products..

The live broadcast ended with an intervention by Frederic Cavazza on marketing practices in the Metaverse and the revelation of a POAP conceived for the occasion in collaboration with the artist Valérie Lade.

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Find below the replay of this live broadcast and see you on June 30 for the next edition!

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