Quobuz launches an NFT experience for audiophiles

For the 2022 edition of the Fête de la Musique, Qobuz, the high-quality French music platform, and the loudspeaker brand Voxline, join forces to offer all audiophiles and music lovers a unique musical experience with NFTs !

While many people associate non-fungible tokens (NFTs) with digital images sold as blockchain-based assets, there are many other categories that apply. A rapidly growing ecosystem in the NFT industry is NFT music. At first glance, music NFTs might seem like the blockchain alternative to buying songs from iTunes. However, when you buy a song from iTunes, you are only buying the right to listen to that music. There is no asset ownership on iTunes, just a license to listen to what you just paid for. On the other hand, music NFTs allow anyone to listen to songs, but also confer ownership of this file via an NFT, or even more, such as the Qobuz marketing action with Voxline described below.

By February 2021, artists had sold $ 2 million worth of NFT music on Catalog.

Since 2007, Qobuz has been the high-resolution music streaming and download platform that offers access to unrivaled content of over 80 million tracks in CD and Hi-Res quality and editorial content written by a team of experts. The two French musicians who share the same values ​​of excellence, innovate and come together to offer a unique sound experience, through the creation of NFT expérientiel. The goal is to provide music lovers with unparalleled listening by combining the high-resolution sound offered by the music platform with that of the ultra-high fidelity broadband audio system. From 15 June 21 NFT (Non Fungible Token) will be on sale at the price of 222 euros, offering access to a unique and high quality listening experience; a real journey into the heart of the recording studio enabled by the Voxline auditorium, on June 25th.

Each of the 21 NFTs is unique, but gives access to the same privileges:

  • For June 25, access for two to listen to songs in the Voxline auditorium, followed by an evening on the roof of the speaker manufacturer
  • 1 year streaming subscription (high resolution and CD quality) to Qobuz (can be offered to third parties)
  • A visual creation specially created by French crypto-artist @jylem, forerunner of video art and activist in the NFT community
  • An option to purchase Voxline speakers at 7,500 euros including VAT (instead of 12,000 euros including VAT)

This partnership with Voxline will allow music lovers to have a unique experience by supporting the artistic community. Through this initiative, Qobuz is strengthening its position as a pioneer in sound quality and at the forefront of audiophile breakthroughs. The quality of listening is based on all the links in its return chain. From the Qobuz source to the Voxline loudspeaker. The purchase of an NFT that gives access to an unprecedented musical experience is a concrete application of blockchain technology in the service of creation.

The NFT platform

For the operation, Qobuz and Voxline use the Kalart platform for Internet art creators. Kalart uses Polygon, which is among the blockchains that consume less energy. Kalart’s goal is to facilitate the use of NFTs, not everyone is comfortable with cryptocurrencies. It is therefore proposed to take care of all the complexity of the blockchain behind the scenes to make it accessible to everyone, which allows you to pay in euros and not in crypto.

The view of the platform is interesting. For them, NFTs are just a technology, used in particular by art, or cryptoart to authenticate and certify digital business transactions. Creating on a computer doesn’t preclude being an artist. The graphic tablet or the computer is just a medium, art and its interpretation belong to everyone!

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