Vertu rides the wave of NFTs to return to the limelight

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The Vertu brand is celebrating its 22nd anniversary and is preparing to launch a luxurious smartphone for the occasion, the Constellation X Ulm. A mobile only available through the purchase of an NFT.

It had been a while since there was talk of the Vertu brand, which specializes in luxury phones. She is back on stage to celebrate his 22nd birthday. To celebrate the occasion, the company announces the launch of a new device called Constellation X Ulm. As usual – at least until its latest model, launched in 2018 – it is a piece of furniture with a rather high technical data sheet, made with very expensive materials. As NFTs are on the rise, they are an integral part of the project. It should be remembered that Vertu, initially launched by Nokia in the UK, then sold over the years to several companies, suffered severe financial setbacks before falling into the hands of Cypriot firm Baferton in 2017.

An original sales method

To sign its return, the brand is organizing an unprecedented launch operation this Monday, June 20: only 10,555 copies of its smartphone will be available for sale through the purchase of an NFT, on the official Vertu website. 1000 NFTs are also offered for sale on the Binance NFT platform, which is currently the largest cryptocurrency exchange in the world. The Verti Token (VCXP) is on sale for $ 5175.

The constellation of virtue X ULM.

Once all the NFTs have been sold, the 10,555 customers will have until 23 September to decide whether to exchange it for their smartphone (worth $ 14,890) or keep it to join a private club that brings together the brand’s prestigious customers. We suspect that some will want to wait to speculate on the value of the NFT over time.

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A robust and secure smartphone

Vertu hasn’t fully spilled over into the smartphone. We therefore know that the latter is equipped with a 6.7-inch Amoled LTPO screen with Full HD + (2408 x 1080 pixels) HDR10 + compatible display, capable of offering a variable refresh rate up to 120 Hz. The set is protected by Gorilla Glass Vitto.

It will be possible to keep or trade your NFT.

It will be possible to keep or trade your NFT.

For the photo, the brand opted for a triple sensor consisting of a 50 megapixel main sensor (f / 1.9 lens), a 12 megapixel ultra wide angle module (f / 2.2) and a telephoto lens (f / 3.5) associated with a 48 megapixel sensor. A configuration reminiscent of that of the … Pixel 6 Pro. Autonomy is ensured by a solid 5000 mAh battery compatible with charging at 30 W. The phone is not a featherweight, as it is announced at 244 grams.

You can choose the materials used for the finish.

You can choose the materials used for the finish.

You can choose between different materials such as yellow or white gold, titanium or luxury leathers. Also, one of the buttons on the right edge of the device is a sapphire. A luxury concierge service is also associated with the device. The brand also asked the company CommuniTake, which specializes in data protection on smartphones, to take care of the software part of the terminal, which runs Android 12.

Vertu therefore returns with a fairly new sales technique, but also with a smartphone whose technical data sheet is still unclear. Again, the company wants to stand out primarily for its brand image rather than its products as such. However, he intends to deliver his first Constellation X Ulm to NFT holders ad hoc before February 2023.

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