Méta-Hebdo: from NFTs to the metaverse, the blockchain at the center of attention

DNA- Even in recent weeks, the NFT and the metaverse has made the ink run … Cinema, sports, music, art and even politics … no sector resists. By extension, the blockchain gaming industry play to earn (play to win) is also interesting. Some are certainly still skeptical, but others are passionately trying their hand at these so-called web3.

It is therefore clear that NFTs are gradually becoming a new way to entertain us. From this new way of seeing entertainment follows an increasingly important involvement of the giants of the Web 2 for the metaverse. However, in this race let’s not forget the origins of all these technological innovations. Let’s not miss the essential point that attracts all these large companies: decentralization, that is, the absence of any intermediary.

NFT and metaverse: the protagonists of the moment in France …

The evidence in the last two weeks has been the multiplicity of news related to the mid-Fun and the great entertainment industry.

In France, first of all, the municipality of Cannes announces a metaverse for his festival accompanied by NFT of monuments and sites of the city. Also in the land of baguettes, during NFT Day 2022, in Paris, Patrick Partouche, president of the Partouche casinos, ad open to the metaverse. In fact, the group’s 39 factories will now accept cryptocurrencies. The gaming company is also taking it a step further by releasing a collection of NFTs called the Joker Club.

“This project is the first in a long series to come, new initiatives will follow to sustainably support the branch in the ecosystem and create the entertainment of tomorrow.

Patrizio Partouche

… Red carpet star in the United States

Across the Atlantic, NFT and metaverse have become the staples of the entertainment world. S.stars of the night at the Grammy Awardsthey even make their own films!

Indeed, Coinbase after planning to list 50 new cryptocurrencies on his exchange, declares to do in the cinema and launches the Degen trilogy ; a trilogy with the NFT Bored Ape Yacht.

“There is definitely something being prepared. We are creating a three part interactive film with BAYC and their ApeCoin. Come and build it with us! “

Coinbase Tweet announcing the release of the Degen Trilogy – Source: Twitter

The crazy NFT video games

The entertainment industry isn’t alone in chasing NFTs. SEGA this week confirmed to enter the competition with a new web3 project: the Great game. In this project we will be developing a metaverse and NFT for the famous blue hedgehog Sonic. The goal of the franchise is to connect multiple games together. The metaverse thus becomes a logical evolution for SEGA. The Super Game initiative is expected to launch over the next five years. In doing so, SEGA plans to develop a new line of cross-platform games.

“It’s a natural extension to the future of gaming that will expand to involve new areas like cloud gaming and NFTs. We also develop Super Games where different games can be linked together.

Masayoshi Kikuchi, producer of Sega

SEGA announces its intention to launch into the metaverse with NFTs.
A metaverse with Sonic? Some dream of it

>> To take full advantage of Web 3, buy your cryptocurrencies on SwissBorg (affiliate link). <

The new financial needs of the giants of the web 2

What if NFT and metaverse had then become needs, a sort of new product that the giants of Web 2 can no longer ignore? Outgoing Warner Media CEO Jason Kilar agrees. According to him, Hollywood will be there future blockchain star. Web3 technologies would therefore be the way to transform the entertainment industry that stutters a bit.

NFTs and metaverses would therefore offer new forms of revenue, financing and investment. As well as the rise of DVD and all the technologies that have accompanied it, we can imagine that blockchain technology will accompany new innovations and therefore new investments.

I think it’s going to be a potential wave coming to Hollywood, the same way the DVD wave came to Hollywood in the 90s. “

Jason Kilar, outgoing CEO of Warner AMedia

Mastercard also confirms this trend, that of an obvious metaverse. It is therefore up to the company to make its mark on the metaverse. For this, the payment card company filed 15 trademark applications related to use cases in the metaverse. The target. the goal? Dominate transaction processing within the web3. A new playground for the payment giants, the metaverse continues to attract tirelessly, such as NFTs.

From now on it will be necessary to deal with the metaverse

This need for renewal, to deal with NFTs and the metaverse Sony and Lego have understood well. They decide to inject $ 2 billion in Epic Games video game developer and distributor. In this round, Sony and Kirkbi (the company behind Lego) are each investing $ 1 billion. They also state in a press release that this investment is important for setting foot in the metaverse, they develop:

“As the metaverse evolves, it is reshaping the way people meet, play, work, learn and interact in a virtual 3D world. The LEGO Group and Epic Games will combine their vast experience to ensure this next iteration of the internet is designed from the ground up with the well-being of children in mind. “

The metaverse will therefore be here a space intended to protect children’s rights, their privacy and teach them to control the digital experience.

Tweet from Epic Games announcing its partnership with Sony and the KIRKBI company behind Lego.
Tweet from Epic Games – Source: Twitter

“We are announcing a $ 2 billion loan with Sony and KIRKBI to build the future of digital entertainment)”

Tweet from Epic Games

Some are already convinced and won over by NFTs

However, some are no longer on their first try in Web 3. This is the case with Adidas, which has been cracking for NFTs since the year 2021. With a three-stripe collection with the Bored Ape Yacht Clubin recent days the sports brand innovate more and announce have as their goal the creation of multi-chain avatars in partnership with the company Ready Player Me.

These are avatars that you can use from one blockchain to another. The apparently trivial news implies that it will be possible to use it a single identity digital for multiple channels. The creation of the avatars would then be based on the user’s personality. Generated by artificial intelligence, these avatars will, of course, wear three-stripe sneakers.

“This is the first branded partnership that pushes the boundaries of the platform by providing generative avatar interoperability with over 1,500 different apps and metaverse games.”

Ready Player Me

Adidas in the metaverse
An avatar in the metaverse? Yes, but with 3 bands on the feet

This collaboration therefore confirms that beyond the fashion effect, what interests Adidas is the interoperability of the chains that allows dizzying freedom in the metaverse, without forgetting, therefore, what makes the nervous system of any approach to the blockchain: the decentralization.

NFT and gaming: the blockchain, the playground par excellence

By decentralization we mean the notion of decentralized finance. More generally, a decentralized communication and exchange system. This therefore implies the absence of intermediaries and the establishment of a peer-to-peer system (peer 2 peer), the symbol of a direct trading system.

It is this blockchain-specific decentralization that convinced Ubisoft to invest in the web3 sector in 2019. In fact, after releasing its Raving Rabbids in The Sandbox metaverse, the video game giant is making a new round of seeds for blockchain games 60 million dollars to strengthen its weight in the ecosystem. He becomes the lead investor in White Star’s new Digital Asset Fund.

Video game, blockchain and decentralization therefore seem to be a super combo confirmed by Animoca Brands which continues to weave its web and acquires Eden Gamesvideo game developers we owe games to such as: Need for Speed: Porsche Unleashed, F1 Mobile Racing, Mobile Racing, Gear.Club and Test Drive.

Animoca Brands takes the turbo and buys Eden Games to develop the game to earn games.
Roll mechanics in the metaverse Source: Eden Games

Decentralization allows for another contact, another connection with the user interacting directly with the game The use of NFT in the game, at stakeand, of course, another system that convinces video games to go to the other side of the web.

Decentralization, the DNA of the blockchain

Decentralization is therefore the nervous system of NFTs. It allows direct communication and exchanges. Furthermore, NFT, metaverse and decentralized finance offer us all the possibility to exchange or donate NFT or even cryptocurrencies, without an intermediary.

For example, the cryptocurrency community has shown great support for the Ukrainian people. Pray 4 Ukraine brought together digital artists once again this week to raise money in support of the Ukrainian army and civilians. 10,000 NFTs were donated to help the Ukrainian people. Indeed, the donations of these Solidarity NFT it will be donated to the humanitarian association Come back alive. An alternative method that allows us to be as efficient as a government thanks to donations, decentralization allows us to act.

“Pray4Ukraine’s mission is to show that everyone can help end this war and save countless lives in Ukraine. Digital art and NFTs offer the cryptocurrency community an alternative method to join a powerful global solidarity movement. “

Pay4Ukraine team statement

Tweet from Pray4Ukraine announcing the sale of NFT for the benefit of humanitarian aid in Ukraine.
Tweet Pray4Ukraine announcing the sale of a collection of NFT – Twitter source

The trend was therefore confirmed this week, and despite a phenomenon that is taking hold, monopolized by the entertainment and the Pop Corn industry, there are those who do not forget the DNA of the NFT and the metaverse, symbol at the same time of an expression freed from an absence of censorship and exchanges from point A to point B without intermediaries thanks to decentralization. It remains to be seen how the entertainment industry will utilize this valuable innovation.

Do NFT and the metaverse intrigue you but you don’t know where to start this adventure? To help you, an exceptional bonus awaits you: up to € 200 in offered cryptocurrencies when you register on the SwissBorg platform (affiliate link, for a minimum deposit of 50 €)

Leave a Comment