The spread of NFTs is inexorable. Many famous brands are starting to turn to these new technologies, which are grouped under the name of Web3. Only, the problem that this universe must solve in order to reach posterity is democratization. And that’s why Zelf has it all planned out. This company wants to be the neo-bank of the metaverse. In addition to banking products and the modernization of an industry as big as video games, Elliot Goykhman’s company wants to give the public the opportunity to touch the finger of elusive NFTs. To achieve this, Zelf came up with the idea of the century: integration on Apple Watch.
Zelf: The neo-bank of the metaverse is writing the future of the Web3
The neo-bank of the metaverse, Zelf, wants to conquer the NFT market. To achieve this, the company wants to update the world of video games Play to earn, a game mode where virtual winnings have real value. This step would already represent a giant step, even if this economic model would greatly benefit the studies of game existing.
“For game makers, the simplest solution may be to brush up on old titles and breathe new life into them through P2E.. “
But Zelf doesn’t intend to stop there. Once the Objects they will be very real resources, it will be possible to offer banking and financial services to players. That is, to borrow money against successes in a game.
For most people, talking about metaverse banking and consumer credit backed by a score in a video game is already science fiction. Yet for Zelf and its founder, Elliot Goykhman, it is already a reality. So much so that the latter is already thinking about the next steps: simplifying and accelerating the transfer of NFTs by replacing specialized sites with transactional systems integrated into instant messaging applications. For the brave readers who are still there, know that Zelf allows you to buy and sell NFTs via popular applications like Facebook Messenger, WhatsApp, Telegram, or even Discord.
However, Elliot Goykhman is also aware of the constraints of this ecosystem. Today, while a user may own NFTs and in-game items, it is difficult to share their collection with other people. It’s hard to imagine someone in a cafe taking out their computer to explore a wallet (portfolio of digital assets). It is to address this problem that Zelf has, once again, developed a unique solution.
“The user interface of today’s NFT markets leaves a lot to be desired. It’s not visual, it’s not exciting. Remember how people show and trade their baseball, football, or Pokemon cards. However, the user interface is one area where Apple excels.“
By integrating blockchain technology into the Apple Watch card system, Zelf makes them compatible with NFTs. And by choosing Apple, Zelf also makes that experience enjoyable. And trading NFTs becomes as easy as trading Pokémon cards.
NFT on all watches
Recently, a luxury watch brand, TAG Heuer, implemented a solution to display an NFT on its dial. Problem, this solution is only available to customers ready to invest 1,800 euros in this high-end display. Furthermore, the luxury watch market totaled 500,000 sales in 2020, 200 times less than the number of Apple Watches in circulation. It is precisely the latter, whose price starts at $ 199, that Zelf has chosen to distribute NFT to the general public.
If TAG Heuer’s idea was relevant, the impact is far less than that of Apple watches. In addition to having access to a much broader clientele, this brand is an expert in the field of connected watches, while TAG Heuer thinks outside the box of luxury watchmaking. Two advantages that Zelf intends to exploit. However, luxury isn’t something Elliot Goykhman wants to see disappear from the Web3. However, creating value is a long process.
“I think the industry needs to get to luxury by encouraging collection rather than short-term opportunistic buying and selling. The collection will bring long-term stability to the market when people start using it.“
The main difference between Elliot Goykhman’s approach and TAG Heuer’s is vision. For some, the NFT and Web3 market is a golden goose that needs to be exploited to the fullest. For Zelf, Web3 is the future. It is by building and solving problems that the value will eventually exist. “Patience and length of time do more than strength or angeras Jean de la Fontaine would say.