Lacoste launches its NFTs to conquer the web3

For almost a century, the Lacoste brand has been innovating and revolutionizing the world of fashion and sport. When he created the first polo shirt in 1933, René Lacoste probably had no idea that his crocodile would enjoy such a career. Indeed, crossing space and time, the mascot has since demonstrated that it knows how to unite environments and mix cultures. An adventure that today finds its natural extension on the blockchain with the first official Lacoste stamped NFT collection.

Le Journal du Coin offers you this promotional article in collaboration with Lacoste.

Follow the shore to the digital realm of crocodiles and style

As innovation has always been in croc’s blood, last month we saw the brand’s first foray into digital shores with the launch of a pixelated collaboration between Lacoste and Minecraft. This was followed by numerous events within an immersive universe tailored to the brand’s colors. Of course, it was more than predictable that Lacoste would not stop there.

The Lacoste brand launches its first NFT collection

The crocodile brand is launched today UNDW3. An experience in the world of clothing creation based on NFTs generated on the Ethereum blockchain. This is to open the doors of the company to all those who aspire to take an active place in the crocodile kingdom. The owners of the famous digital sesame seeds will thus be part of a real web3 revolution destined to create a unique bond between community members and the brand.

Exceptional Lacoste NFTs for a collaborative creation space

Indeed, collectors who join the emblematic French brand this Thursday will embark on an experience that will ultimately make them experience fashion in a collaborative and entirely new way. By purchasing one of precious NFTwill have access to a pioneering ecosystem of digital and physical benefits linked to the exclusive Lacoste universe.

If you are not a whale, you can become a crocodile by joining the prestigious Lacoste family and participating the digital experience UNDW3. This means having direct access to the brand’s upcoming web3 experiences. But also and above all get exclusive access to partner brand events and product drops. Be a stakeholder and co-create the next digital and physical brand activations in web3 by participating in the dedicated Discord server and taking part in Lacoste’s creative decisions through voting.

Sport and NFT are often associated with brands and stylists.  With this collection, Lacoste intends to navigate the blockchain and cryptocurrency trend.
The NFT phenomenon has invaded art, sport and fashion

From today you can sign up for the lottery declare to be part of the UNDW3 experience. An opportunity for collectors who are sure to go hunting a digital trophy for the best effect in the brand image. But also and above all, the promise of being part of the crocodile family far beyond the simple acquisition since once you have passed the UNDW3 experience, holding your nft will allow you to participate alongside the creative team of Lacoste, and this in a decentralized way.

By joining the croco community, you will be able to participate concretely by voting on this unique experience that acts as an unprecedented connection between fashion, NFT and more generally web3. To be the first to know the sequence of events, nothing could be simpler, right connect to the discord server. Join the crocodile, underwater!

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