Cristiano Ronaldo, Kylian Mbappé, Serena Williams … Sports stars’ interest in NFTs is growing, including dedicated projects, partnerships and investments in specialized companies, a way to introduce these unique digital objects to their many fans.
The arrival of Kylian Mbappé in the world of NFT marks a further step forward in the world of sport. The “NFT”, for “non-fungible token” or non-fungible token, is a digital format that allows you to associate any virtual object, be it an image, a photo, an animation, a video or a piece of music, a certificate of authenticity recorded on a blockchain (or “blockchain”), the technology that serves as the basis specifically for cryptocurrencies such as bitcoin.
Two big announcements in quick succession, a sign of the acceleration of a trend that began last year: less than a week after the formalization of an “exclusive” and “multi-year” partnership between Binance’s cryptocurrency exchange platform and the football superstar Cristiano Ronaldo to create a series of NFT collections, it’s up to Kylian Mbappé to reveal his interest in the world of “web3”, the new internet.
Pique, Ferdinand, Gobert, Williams …
The champion of the French national team will join forces as an “exclusive investor and ambassador” with the French start-up Sorare, creator of an online game for the exchange of athletes’ stickers at the crossroads of very dynamic sectors: unique digital objects (NFT) and leagues virtual sports (“fantasy sports”).
After the tennis champion Serena Williams, who became “adviser” to the board of directors and partner of Sorare since last January, and the football investors Gerard Piqué, Rio Ferdinand and Antoine Griezmann, the French unicorn is proposing a new recruit of choice.
“My relationship with fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform (with Binance) is something I wanted to be a part of,” said Cristiano Ronaldo, one of the most followed personalities in the world with over 500 million “followers” on social networks.
Authenticity or a mark of distinction?
If French basketball player Rudy Gobert supports “The Metaverse Marauders”, a collection of 12,000 NFTs representing an entire panel of extraterrestrial creatures, other sports stars, such as Neymar, have shown their membership in the “Bored Ape Yacht Club”, a circle closed of NFT holders linked to unique monkey images and sold for over $ 200,000 each.
“It’s really like in the real world (of collectors): we have people in NFT who know a lot about it, are interested in it and spend time with it, and then others who surf a little wave and buy a little what they want. says to buy “, explains to Afp John Karp, president of NFT Factory and expert in the sector, comparing the interest in the” Bored Ape Yacht Club “to” neo bling-bling “.
After generating $ 44.2 billion in 2021, the NFT market experienced a 75% decline in spending volume between February and mid-April, according to consulting firm Chainalysis.