Sorare takes a new step with Mbappé as ambassador

Sorare has just signed a new partner, this time Kylian Mbappé joins the project as an ambassador.

A few weeks ago it made headlines on both sides of the Pyrenees by announcing its extension to Paris Saint Germain. Kylian Mbappé, 23, is a world star, known all over the world for his talent with the ball, but also for his outspokenness and his willingness to work for various causes.

During the last meeting of the French team he did not want to take part in several photo shoots with one of the major blue sponsors, not wanting to give a bad image to the youth teams, he who supports very different ideas in terms of nutrition or sports bets which are in any case one of the major sponsors of his club, Paris Saint Germain.

This idea of ​​having control over his image rights, something unprecedented in the world of football, was also at the center of the negotiations for the extension of the Parisian star’s contract. The latter no longer wanted to appear alongside certain brands, and wanted to make his “ethical” choices.

Mbappé: sports betting no, Sorare yes

It is therefore with a small surprise that we learned yesterday that the Ile-de-France center forward had just signed a contract to represent the Sorare brand, an NFT card collection company that allows speculation about soccer players and their actual performance in field.

The player who wanted to get away from the “harmful” world of sports betting therefore decides to promote NFTs and the ultra-speculative market that is Sorare. If there are really some points of difference between the two, especially in terms of communication, much criticized with regard to sports betting, the choice of Mbappé yesterday surprised more than one person.

Kylian Mbappé, who is 23, is already the face of Dior or Hublot, so he returns with a third contract off the pitch. Investor in the project, Mbappé’s ambitions with Sorare are great and if the player has not communicated, the brand was obviously happy with a signing of this magnitude.

To understand how Sorare works, watch the video Presse-Citron on the subject

An advantage for Sorare’s credibility

The brand was particularly congratulated for being able to “create a direct link between athletes and fans in different sports”. Before continuing: “This partnership with an ambitious man who is very involved in everything he undertakes marks a new stage for our international development, further credibility. “

Today Sorare is the reference brand when it comes to football (and also sports) on Web3. Mbappé’s signing should continue to give great legitimacy to the company that has already signed partnerships with many leagues, allowing players from around the world to have access to some of the most talented footballers on the planet.

Leave a Comment