The metaverse based on blockchain it has a significant advantage over what was done before with video games, for example. It is more transparent and benefits from blockchain security.
It now has the potential to help companies establish their brands in highly coveted digital worlds. The metaverse is sure to transform the way we shop.
Users can register theirs own pseudonyms and check their digital identities using various metaverse protocols. This functionality will be essential for e-commerce, as it will allow consumers to verify their identity and make safe purchases.
Online shopping will become more engaging thanks to the metaverse
Internet shopping can be a bit bland these days. You look at things on a computer screen and can’t imagine what they would be like in your home. This will change with the metaverse. You will be able to make purchases in realistic virtual stores. You will be able to see and smell the items you are buying and you will feel like you are there.
An online store could, for example, allow you to create your living room metaverse to try out different furniture.
Online shopping will become more sociable
Internet shopping is often done alone. You are not in contact with other people and cannot observe the reaction of other consumers. This could change with the metaverse thanks to virtual trade shows where you can interact with other customers. You will be able to see their emotions and receive advice.
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Taobao launched in 2022 on Metaverso Shopping Center on the occasion of the 618 Shopping Festival in China. Shoppers were able to browse their avatar through the shops in 3D and participate in various interactive activities using their smartphone.
The metaverse will personalize online sales
Buying online today can seem impersonal. You are buying products that have been chosen by someone else and have little influence on the selection process. With the metaverse, you will be able to build your own virtual store and choose or create the items you want to sell. You will be able to communicate directly with your consumers and get to know them personally.