it does not interest consumers according to a study

Metaverse: is the watchword of the moment, which is embellished with all the sauces by opportunist companies and inveterate crypto-fans. But does it really matter to consumers? Not so much according to a recent study, which shows that their expectations are in step with reality.

Consumers don’t really care about the metaverse

Is the metaverse (or metaverse) the announced revolution or a marketing gimmick that will wither? Still difficult to predict, but what is certain is that it is an all-encompassing term in which many concepts are mixed. Maybe that’s why consumers show some disinterest in him. However, this is the conclusion of a recent study from the Censuswide study.

As the study points out, the growth potential of the metaverse is substantial: we estimate the potential turnover to $ 800 billion by 2024. But for that, consumers have yet to understand what it is.

In this study, we learn that the majority see an interest if the shopping experience is close to real life. In this regard, Spain is particularly optimistic … And France much less:

Consumers ready to buy in the metaverse if the experience resembles real life

We also note that the people questioned want above all be able to transact faster. The study shows that consumer expectations may be out of step with the realities of the future of commerce. List their wishes. Future metaverse consumers want to find:

  • Virtual assistants with detailed product information
  • Product information offers in a more dynamic and rich way
  • More customization
  • Purchase faster
  • Branded products exclusively from the metaverse

Or elements that aren’t particularly Web3 specific.

👉 To go further – Metaverse: understanding these virtual worlds based on blockchain and NFT

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Generation Z is more enthusiastic than their predecessors

Unsurprisingly, Generation Z (ages 16 to 24) are more enthusiastic than the age group 55 and older. I’m this way twice as likely to be interested in the metaverse.

There is also a great deal of vagueness in this study regarding consumer expectations. 73% of them want to have a different shopping experience online or in store … But a large percentage also want to have shopping experiences that mimic real life.

Another important factor is sustainability and ecological commitments signs of the metaverse. This also satisfies the need for more information about a product. 88% of respondents make it a key issue in this new field.

But what ultimately emerges from this study is a discrepancy between consumer desires, and the metaverse as it is currently created by companies. On the one hand, we have people who want to have a very advanced virtual assistant, providing them with comprehensive product information … And on the other hand, companies that rely on interactivity and fun. The two visions therefore do not seem to overlap.

This study therefore confirms that the question of the usefulness of the metaverse must actually be addressed. Billed as groundbreaking by its supporters, the concept certainly has significant potential … But has yet to be understood by consumers, that make it rain or shine in terms of trade.

👉 On the same topic – Dubai wants to become one of the capitals of the metaverse and of the Web3 by creating 40,000 jobs

published by editions Larousse

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Source: Censuswide for Productsup

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