Why does Booba accuse influencers of scams?

Rapper Booba and influencer agent Magalie Berdah clash on social networks on a very specific topic: the links between influencers and online scams. Here are some of the scams reported.

Licenses put up for sale on the Internet, collections of dubious NFTs, beauty products dangerous to health, packages never delivered or even training to make investments with cryptocurrencies … Since July 20, an entire group of influencers are accused on social networks of having knowingly shared scams with their subscribers. It is these practices, dubious at best, large-scale scams at worst, that are reported by Booba.

The story primarily sees rapper Booba versus Magali Berdah, who is known for running the businesses of some of France’s most famous social media stars. The first criticizes the second for having shared, with the characters it accompanies, numerous scams or attempted scams on social networks with a large number of people. Reprimands which are however accompanied by messages published by the rapper otherwise more questionable, because they encourage his fans to cyber harass the manager, who explained that he had received insults and death threats.

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Numerama is only interested here in publications accused of being scams for several days. This is not to justify in any way the cyberbullying suffered by Magali Berdah and others, but to focus on the content reported as scams by a growing number of people on social networks following Booba’s messages – and some of which were reported by the rapper.

This list is not exhaustive: as Numerama regularly reminds us through articles and surveys, Internet fraud is very numerous. Whether it is completely bogus anti-radiation products for phones, influencers not declaring their paid partnerships, or the resale of counterfeit products, attempts of this kind and questionable practices are very common on the part of influencers. Including those we think we know – wrongly – because we follow their activities on such and such a platform.

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Some French influencers are accused of scams – here they are // Source: Canva

Cryptographic Scams and Fraudulent NFTs

In addition to Magali Berdah, Booba attacks the practices of several influencers and influencers. These are personalities with hundreds of thousands of subscribers, or even a few million for those who are the most prominent. Indeed, this controversial content has been viewed and shared by a very large number of internet users without necessarily knowing what to expect.

One of the most cited scams is that relating to cryptocurrencies: this is called ” copy trading The influencers and influencers involved would start by promising their followers that they could easily earn large sums of money by investing in cryptocurrencies, so they invited them to download trading apps. They would then just have to follow the directions. of experts who would tell them when to buy and when to sell their cryptocurrencies to pocket money.

The method, which is expected to pay large dividends, usually represents a significant waste of money for victims, but not for influencers. Some have in fact partnered with these trading apps and it is suspected that influencers receive a bonus for every new person registered with a referral code and affiliate system.

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Most of the time, people who do copy trading lose money. // Source: Maxim Hopman / Unsplash

In addition to copy trading, another scam mentioned concerns NFTs. The non-fungible tokens they are the equivalent of a digital ownership certificate, to acquire virtual files, and which have been a real phenomenon since the beginning of 2021. Some NFTs have even been sold for record sums of several million dollars – and these sums have attracted the greed of many scammers.

There are at least two different NFT collections here that have been highlighted by different influencers. The latter would have praised the merits of the projects to persuade their subscribers to buy them. Once the NFTs were sold, the creators and influencers would leave with all the sums raised (which would have reached several million euros in all), without ever delivering what was promised to Internet users.

CPF scams and fake driver’s licenses

CPF (professional training account) scam attempts have become extremely common in recent months, and some influencers would not hesitate to promote this type of deception themselves. This is particularly the case with several people targeted by Booba: Influencers would have promoted various training courses, which would have been eligible for the CPF.

The scammers allegedly lured some of their subscribers by telling them that the state would cover 100% of the training costs and even that they could offer them a virtual reality headset. The theme of the training courses varied from influencer to influencer. Some would then claim to sell metaverse training, while others would have claimed to offer advice on entrepreneurship.

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Some influencers were offering leads to obtain fake driver’s licenses. // Source: Canva

A final theme regularly emerged in these scams: the sale of fake driver’s licenses. These were sold by at least two influencers, who would have “ contacts well located in the prefectures. These contacts would also have provided false sick leave, or even false parking cards for people with disabilities.

What to do if you see a scam?

There are other scams besides the ones mentioned here. Booba’s loud criticism of Magali Berdah and her network illustrates the need to always be careful on the Internet before buying influencer-recommended products, even if you’ve been following them for a long time and appreciate what they do.

If you spot a scam, you can report it to the DGCCRF, the Directorate-General for the Suppression of Fraud, on a dedicated website. Please feel free to contact us to let us know if you see any.

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Credit: Sammy Williams - retouched photo

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