Even at 70 euros a year, Amazon Prime is super profitable

Amazon will increase the price of the Prime membership at the beginning of the school year. If the increase is significant (+ 42%!), We must not forget the richness of the offer.

Amazon Prime subscribers received what appears to be bad news via email on the night of July 25-26. The price of their subscription will increase from September 15: from € 5.99 to € 6.99 for the monthly offer (+ 17%) and from € 49 to € 69.90 for the annual plan (+ 42%). It also concerns the student offer, with an increase from € 2.99 to € 3.49 or from € 24 to € 34.95.

For some, this increase means only one thing: a cancellation, in pure and hard form, motivated by a complicated economic situation for many (everything is increasing). However, we must not forget that Amazon Prime remains a formidable “bundle”, which brings together a myriad of services for an unbeatable quality / price ratio. Especially if we compare it with what the competition offers in all areas covered by Prime (e-commerce, SVOD, gaming, etc.).

Reminder of the services offered in Amazon Prime

We remind you that Amazon Prime allows you to take advantage of it :

  • Free delivery within one business day;
  • Access to a drive (even for photos);
  • Prime Video (competitor of Netflix);
  • Prime Gaming (every month, free games);
  • Prime Music (music catalog, with limits);
  • Prime Reading (e-book);
  • Exclusive promotions;
  • One-time benefits (Nintendo Switch Online, Deliveroo Plus)

All this, without forgetting the possibility of sharing some services. You can easily leave your Amazon credentials with a family member.

For further

Delivery: Amazon Prime versus Fnac and Cdiscount

Free One Business Day Delivery is not an exclusive service from Amazon, which remains primarily an e-commerce site. Its rivals also offer subscriptions to receive purchases faster. Unlimited Cdiscount costs € 29 per year while Fnac + pays € 14.99 per year (€ 9.99 the first year).

This comparison is not to the advantage of Amazon Prime. But the subscription offers many more bonuses than those of Fnac and Cdiscount. Translation: Prime is less profitable if you subscribe for delivery only (although some will still prefer Amazon’s catalog, which affects more categories than the two rivals mentioned above).

Amazon Prime
Amazon Prime // Source: Amazon

Streaming: Amazon Prime Video against Netflix, Disney +, Apple TV + and Canal +

Access to an SVOD platform is Amazon Prime’s other main selling point, along with next day delivery. All the more so as the catalog continues to improve over time, as the multinational multiplies its investments to offer subscribers quality content (best example: the Lord of the Rings series). Amazon also makes a lot of investments in France and has produced very popular content (LOL who laughs comes out, documentaries on Orelsan or Paul Pogba, One Man Show, Roland Garros …)

In terms of pricing, Amazon Prime is among the lowest in the market, as this comparison chart demonstrates :

monthly price Monthly price (annual option) Maximum number of screens
Amazon monthly price€ 6.99 Monthly price (annual option)€ 5.8 Maximum number of screens3
Amazon (student offer) monthly price€ 3.49 Monthly price (annual option)€ 2.9 Maximum number of screens3
netflix monthly priceFrom € 8.99 to € 17.99 Monthly price (annual option) Maximum number of screens4
Disney + monthly price€ 8.99 Monthly price (annual option)€ 7.49 Maximum number of screens4
AppleTV + monthly price€ 4.99 Monthly price (annual option) Maximum number of screens1
Channel + monthly price€ 20.99 Monthly price (annual option) Maximum number of screens1

This table shows that Prime Video is in the lower price range, bearing in mind that its competitors don’t have much to offer. In summary, even if you only subscribe to Prime for SVOD, then it’s not a scam at all.

poster_of_the_lord_of_rings2
Rings of Power Poster // Source: Prime Video

Games: Amazon Prime vs Xbox Live Gold and PlayStation Plus

You may not know this, but the Prime subscription also includes a Gaming component. And it should not be overlooked since, every month, it allows you to recover PC games without paying anything, among other more paltry bonuses. One might think that the titles offered are not attractive. It’s quite the opposite: sometimes you can get really big productions (example: the Mass Effect trilogy in July).

Xbox Live Gold ($ 6.99 per month) and PlayStation Plus Essential ($ 8.99 per month) also offer games at equivalent prices. But without the other essential Prime bonuses.

Amazon Prime remains affordable, but let’s not forget why

In short, we will struggle to criticize the new price of Amazon Prime, even if the timing of the announcement is not the best. The previous price, which dates back to 2005, no longer really made sense in 2022, at a time of multiplying services. Amazon Prime costs twice as much in some countries ($ 139 in the US), so it’s no wonder we’re seeing more supplies in Europe (Germany and the UK will pay more than we do).

Of course, it’s also good to remember that, for Amazon, its Prime offering is a great way to lock you into its ecosystem. The offer may be one of the most profitable on the market, but it’s there to make you addicted to the American giant. An important point to consider before signing up.

Source: change of numerama

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