News hardware Meta: Zuckerberg (Facebook) declares war on Apple in the race for Metavers
While Apple still lags behind on the famous metaverse revolution, Meta CEO Mark Zuckerberg believes the Apple brand is an opponent to be taken seriously.
According to an inside source, during a meeting, the CEO of Facebook said that the company would be engaged in a “philosophical battle” in the construction of the future metaverse.
According to Mark Zukerberg, Apple is a competitor, even an obstacle, to the Facebook metaverse. In fact, the approach of the two brands to create the virtual 3D world of tomorrow could be totally different.
Therefore, the CEO allegedly told his employees that the company is in direct competition with Apple, although the Apple brand has not yet released anything related to the metaverse. Do we need to understand that Apple is already developing its own vision of the metaverse in-house?
As we know, Apple has always stood out in the way of developing its products. Its nonconformity and minimalism have made the brand what it is today, a leader in the marketing of technological products. The company seems to have the recipe for creating almost compelling products for the general public …
While Apple doesn’t aim to develop a large-scale social network, we know the brand is working on a virtual reality headset. What Zuckerberg primarily fears is therefore the issue of the interoperability of his metaverse. Apple increasingly tends towards self-sufficiency, as a result, the brand develops its own standards, particularly through components made by and for its products. Therefore, it is very likely that the Horizon World metaverse will not be welcome on the future VR headset of the Apple brand.
For this, explains the CEO: “It’s a competition of philosophies and ideas, where they believe that doing everything by yourself and integrating tightly, creates a better customer experience. “
An obstacle for Meta who just signed a metaverse interoperability agreement with a large number of companies in June during the Open Standards Forum. This massive partnership aims to build the standards of the virtual world of tomorrow by agreeing on different technical standards.
Among this alliance, there are several giants such as:
- Meta (Facebook),
- Ali Baba
- Epic games
Therefore, the CEO of Meta believes that, by producing its own standards, Apple goes against the idea of creating a “very broad ecosystem”, open to all companies.
This interoperability debate seems to be in its infancy as the metaverse promised to users is meant to be a true replica of reality in a 3D environment, so if there are several unique metaverses that don’t communicate with each other, these giants’ bet is lost in. advance.