Phygital Era: Hyundai Extends the Electrified IONIQ 6 Experience to the Digital World Through a Collection of NFTs

Hyundai Motor Company presented the detailed roadmap of the IONIQ Citizenship program, a service package reserved for NFT owners of the IONIQ 6 collection.

Recently unveiled, the NFT collection dedicated to IONIQ 6 is Hyundai’s second official series of non-fungible tokens, designed to deliver new experiences and create value, particularly for Generation Y and Z customers. passengers expect With Hyundai’s new “Electrified Streamliner”, the company plans to extend the electrified IONIQ 6 experience to the digital world.

IONIQ Citizenship, a dedicated NFT membership program, aims to bring the unique electrified customer experiences of the IONIQ line into the digital world that has no physical boundaries. This program includes access to digital spaces, specific digital content and physical items associated with IONIQ 6 and some of the services offered may vary based on their rarity.

Specifically, the experiences of IONIQ 6 will be expanded through various partnerships, which will begin with virtual donations of fashion items and VIP access to “Planet Hyundai”, Hyundai’s virtual space that opened on the ZEPETO metaverse platform in collaboration with Naver. Z. NFT holders will be able to exchange their gift card for a custom phone case from NFTYC (NFT Your Case), the world’s leading manufacturer of NFT phone cases and a subsidiary of CASETiFY, a premium high-tech accessories brand. world. Subsequently, the company will gradually offer an interactive virtual space intended to host the “IONIQ Digital Garage” event reserved for NFT owners.

The NFT collection dedicated to IONIQ 6 reflects the personalized customer experiences offered by this vehicle’s modular interior. The company has released 5,000 IONIQ 6 NFTs covering six different themes: Driving Pleasure, Peaceful Driving, Work, Socialization, Care and Entertainment.

Each NFT IONIQ 6 is a work of art in its own right, created in a generative format that randomly combines different backgrounds, exterior colors and objects to give rise to tens of thousands of possible combinations. The bottoms of these NFTs reflect the eco-responsible interior space of IONIQ 6 and are inspired by its new two-tone mood lighting. Four colors of IONIQ 6 dedicated exclusively to NFT reinforce its iconic futuristic style of the IONIQ line.

Hyundai preferred to distribute its IONIQ 6 NFT collection for free rather than sell it so that more people could participate in these unique experiences.

Hyundai is constantly exploring new ways to connect and engage their customers. The NFT collection dedicated to IONIQ 6 is an important initiative to push the limits of NFTs, which are no longer simple assets and investments but true vectors of experiences and stories. We intend to strengthen our ties with our customers and interact in more innovative ways, drawing on the unique value of our IONIQ line. We will continue to offer “figital” experiences, capable of merging the real and virtual world, to the new generation of customers more accustomed to digital technologies.

Thomas Schemera, Executive Vice President, Chief Marketing Officer and Head of Customer Experience Division of Hyundai Motor Company

Starting in August, Hyundai will continue to communicate the innovative experiences of its IONIQ line through “IONIQ Capsules”, an NFT newsletter aimed at strengthening ties with the community. Inspired by the capsule collections of fashion brands, Capsule IONIQ will tell stories about the IONIQ line in an experiential format.

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