Web3 and metaverse: NFTs land on Instagram

One foot in Web3 for Meta. The American group, owner of Facebook, Instagram or WhatApp, announced on Tuesday 10 May the imminent arrival of a new function. It will allow its users to publish their NFT (Non Fungible Token) on their social wall. The first network to embark on the adventure will be Instagram. Facebook will follow.

NFTs affix some sort of certificate of authenticity to a unique digital file. This new concept can then be shared for free on social networks. Adam Mosseri, the Instagram boss, explains it in a message posted on Twitter. “This week, we’re starting to test ‘Digital Collectibles’ with a handful of American creators and collectors who will be able to share NFTs on Instagram. There will be no commissions associated with publishing or sharing a digital collector’s item on IG “He explains.

NFT on Instagram: instructions for use

The sharing of your visual works (photos, videos, etc.) will follow the following process:

  • First step: connect to a Wallet or a digital wallet. Once connected, creators and collectors will be able to choose which NFTs from their portfolio they want to share on Instagram.
  • Second step: sharing digital collectibles. Once a creator or collector posts a digital collectible, it will have a glitter effect to differentiate the post from others. And you will be able to view public information, such as a description of the NFT.
  • Third step: automatic marking of the creator and collector. The creator and collector can be automatically assigned in the digital publication (subject to their privacy settings, says Meta).

Initially, only the NFTs held on Ethereum and Polygon blockchains will be compatible with Instagram. In a second phase, those stored on Flow and Solana will follow. Note that the first compatible Wallets will be: MetaMask, Rainbow and Trust Wallet. Three more have already been announced: Coinbase, Dapper and Phantom, but without a specific availability date. You will need to link your wallet to your Instagram account in order to share your favorite NFTs.

An example of NFT shared on Instagram and related information. Photo: Meta.

With NFTs, traceability of ownership of a digital work

This new feature should therefore allow owners of a digital work to better retain ownership. Or in any case to claim it in a simple and effective way since the “certificate of ownership” linked to the NFT is encrypted in a blockchain. This new Instagram feature should therefore facilitate share unique creations without fear of being plundered.

Gradually, the function will be offered to more and more users, as Meta is used to doing with its new features. Adam Mosseri justifies himself by not opening the option to everyone: “One of the reasons we start small is to make sure we can learn from the community. We want to make sure we know how to manage these principles of distributed trust and distributed power, despite the fact that we are, yes, a centralized platform.. “

It will soon be possible for Instagram members to view their NFT collection.  Photo: Meta.
It will soon be possible for Instagram members to view their NFT collection. Photo: Meta.

A first foray into the Web3 for the general public

With NFTs on Instagram, the general public can more tangibly see the effects of the announced Web3. And to see how an owner’s data remains associated with a work. By sharing an NFT job on the social network, a person retains full control over it. In fact, all the information that characterizes it (name of the owner, date of creation, etc.) remain encapsulated in the digital file.

It’s also a way for Meta to prepare for the upcoming launch of its metaverse. He has thus gradually made the general public aware of these new concepts. In a statement, Mark Zuckerberg’s group does not hide it. “By building support for NFTs, we aim to improve accessibility, reduce barriers to entry into this universe and help make the NFT space more open to all communities.. “

Note that Meta is not the first social network to take a close interest in NFTs. Since January 2022, Twitter has allowed some of its members to use an NFT image as their profile picture. But only subscribers to Twitter Blue, its premium version, have this possibility.

Leave a Comment