News hardware By holding an NFT, these fans were able to sign a player to their favorite soccer team
In addition to speculation, non-fungible token technology (NFT) may prove useful … An English football team has experimented with the possibilities as it has allowed fans holding a club NFT to be able to vote for the position of the rookie porchaine of the club. transfer window.
Crawley Town FC takes the transfer window away from NFT owners
England’s professional football club Crawley Town FC who play in ‘league two’ have taken advantage of their NFTs to empower their fans. The English Division 4 club has allowed fans holding a non-fungible token to act in a private vote. So, the community recently expressed their opinion on the type of player the team should sign.
Voting for the transfer window began on June 15 through an ephemeral Discord channel. During this voting, the club recorded a multitude of participations of 1000 individuals. Later, the owners of the NFT wanted to recruit a midfielder.
Following the vote, Crawley Town FC announced the free transfer of young midfielder Jayden Davis.
“Many NFT projects are just speculation with no real tangible backbone, no real true story. Do you have a football team to cheer for every week? It is a backbone that people attach to. “If we can bring it to this cryptocurrency audience, especially if we can get promotions and climb the English football league rankings, then it’s an even bigger story that people around the world can participate in all of,” he explains. Preston Johnson, co-owner of the venue, to the Daily Mail.
This initiative to incorporate NFTs into the club does not happen by accident …
Crawley Town FC bought by a cryptocurrency company
The club, in fact, was recently acquired for 20 million euros last April by the American company WAGMI United. The company is committed to “bringing the most innovative ideas and passionate Web3 communities into the world of sport.” Thus, the new owners of the club are experimenting with so-called web3 technologies to offer a new experience to the fans.
Last June, the team also marketed jerseys that could only be acquired by owning these popular NFTs from a collection of 10,000 tokens. However, to access his “privileges” the cost of entry remains high, count 0.35 ETH, or around 600 euros at current prices to own a Division 4 club NFT.
With this type of action, Crawley Town FC joins the long list of professionals looking to develop the uses of blockchain in sports.
Web3 conquers sport
This proximity between the world of the web3 and that of sport is nothing new, as evidenced by the numerous recent collaborations such as Cristiano Ronaldo with Bianance (cryptocurrency platform) or Kylian Mbappe with the NFT Sorare game.
Additionally, other companies such as Socios have developed a similar decision-making experience for fans. Through blockchain technology, team fans can make more choices for their club. For example, on the Socios app, you can vote for the color of the bus or other club details by investing fan tokens. The platform works with the biggest as Socios currently has teams like PSG or Manchester City among its members.
Nonetheless, these new uses of cryptocurrencies and NFTs in sport are very recent, so there are several points to improve, in particular on the speculative aspect of these assets.