the metaverse now has a official advertising created by the company Half, new group name Facebook created by Mark Zuckerberg. This should reveal all the possibilities offered by this new one virtual world, but at first glance the goal does not appear to be a complete success. Explanations.
Facebook: towards the Metaverse and beyond
If you’re not up to date on the latest tech fads, you probably don’t know what the metaverse is. This is’a virtual world that can be visited through the same virtual reality headsets used for video games. The promises made by those who defend this project are to be able to do globally everything that is possible to do in real life, but online, like a video game. Second life. Not everything works perfectly well yet, but in general it is possible to conceptualize a metaverse like a virtual world in which everyone can come, settle and communicate with other users through the Internet. And if it’s still inaccurate to you, that’s okay, since the Meta company (Facebook’s new name, renowned for the occasion) just put up an advertisement to explain it.
The announcement in question has started circulating on the American Youtube from July 26th. In 8 minutes and 42 seconds it should promote the activities of the metaverse, its functioning and its promises, but above all it seems lunar in its form. We find the R&B actress and singer Keke Palmer as well as Vishal Shahthe “Vice President of the Metaverse“of Meta talking in the car in a straight line interspersed with small passages with virtual avatars to emphasize the words. If the aesthetics are already visually confusing, even the words are not convincing.a simple exchange with Keke asking him questions as if the metaverse will allow him to bungee jump with his grandmother, visit human colonies on Mars or even meet his favorite band while rebuilding the Titanic and pass it by the iceberg that would have killed more than 1500 people shouting “NOT THIS TIME!”
Goal: an appeal to investors
By hammering his point often enough, Meta wants to make it clear “experience” is the watchword of the metaversepromising to experience as many things as possible in the virtual world before making them happen in the real world. “We will be able to see things around us, we will be able to touch these things” specify the actors of the advertising clip, in particular through the clip “Now, future, never“, which can be translated as” now, later, never. “Even advertising does not happen by accident, as Meta recently released its financial results and they are starting to deteriorate for the company. For the first time since its IPO in 2012, the former Facebook faces a decline in revenue, as Meta’s quarterly revenue, typically $ 28.8 billion, was down 1% from the previous year.
If you liked this spot, know that there will be others as it is part of the first episode of the “metaverse 101” series. Virtual worlds are still very much confined to the realm of entertainment today. The rare trips outside the realm of entertainment to the Metaverse have not been very successful. In France, we can take the example of the company Carrefour who interviewed in virtual reality before receiving a violent reaction by workers’ defense communities. We can also note the fact that these projects are also very often linked to the markets virtual currencies and NFTstwo areas that are useful only for creating speculation and whose market balance remains very precarious.