Jeweler Tiffany & Co. unveils the CryptoPunks themed collection

While CryptoPunks is one of the best-known non-fungible token (NFT) collections, luxury jeweler Tiffany & Co. wants to showcase them on jewelry. A collection of 250 unique pendants will be created, priced at 30 ETH each.

Tiffany & Co. creates necklaces in the image of CryptoPunks

The American jeweler of the LVMH group, Tiffany & Co.dives into non-fungible tokens (NFT) through the creation of a collection dedicated to CryptoPunks:

In total, these will be 250 unique charms which will be created and reserved for owners of a CryptoPunk. Together with the jewel will also be provided an NFT, in order to certify the authenticity of the latter.

The sale of this collection called NFTiff will start on August 5th at the price of 30 ETH each and each copy will be unique. A buyer’s CryptoPunk will be represented as faithfully as possible on an 18k gold backing with precious stones and enamel. All copies will consist of at minimum 30 stones.

As early as October, customers will receive a rendering of their NFTiff and delivery of the creation is scheduled for early 2023. Tiffany & Co. has defined that a maximum of three copies per person can be ordered, which then requires you to have three CryptoPunks for those interested.

👉 To go further – Find our guide to assessing the potential of an NFT collection

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The rise of a successful collection

Alexandre Arnault, the executive director of Tiffany & Co., which owns the CryptoPunk # 3167 he is certainly no stranger to this brand initiative. Also, his NFT had been reproduced on the same idea last April by the jeweler:

This operation is definitely a spotlight on NFTs and we see that successful collections are gradually developing their own identity. More and more brands are actually appropriating elements of Web3 in their communication, which contribute to democratization.

However, it will also be possible to specify that with such news, CryptoPunk are moving away from their initial concept. These could originally be claimed for free, but have been an overwhelming success ever since. Just recently, one of the copies of the collection sold for $ 2.6 million.

If we can ask ourselves about the real value behind the price of certain assets, we still notice that this has the advantage to attract influential people. We can for example take the example of Snoop Dogg and Eminem, whose reach is helping to attract more and more people into the crypto ecosystem.

👉 Also in the news – NFT: resale profit down 46% from the first quarter

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Source: Tiffany & Co.

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