“We put the artists at the center of the game,” promises Minteed’s Jodouin Mitrani

Minteed is not yet coined (the act of registering an NFT in the blockchain). But it will come soon, says Jodouin Mitrani, CEO and co-founder, that he wants to provide creators of all kinds with simple and safe tools to express their art and sell it on Web3.

Jodouin, you were in the spotlight in early July. With your two partners, you announced the Minteed fundraiser with great fanfare (3 million euros from Fnac). What is it about?

It is a project in which we wanted to put the creators at the center of the game: with Thierry (Jadot, ed) and Eric (Loreal, ed), the other two founders of Minteed, we are passionate about art, especially photography. . Web 2.0 has been a huge visibility booster for photographers as much as it has opened the door to the theft of their creations. Web3 must make it possible to overturn the value chain in favor of the artist. The photographic market represents perhaps 2 to 5% of that of art, but it has a peculiarity: its professionals have a catalog of many more works than they can exhibit. A great photographer like Sebastião Salgado has perhaps 7,000 or 8,000 images to show, but only sells a tenth of them. Through discussions with Fnac, our shareholder, we agreed that we couldn’t limit ourselves to fine art photography. Minteed today covers all the artistic expressions and creators that exist. To support them in the blockchain and reach new audiences, Minteed provides them with a secure environment, designed around their uses.

Specifically, what do you offer to artists? Issue NFTs from their physical works?

The NFT is an entry point. Behind, we want to develop many other things. To associate it with an experience, for example. Minteed should be a thoughtful and safe space for artists. They will already be able to create rarities around their works, since there is no art market without rarity, but also to express new forms of creation, such as generative art, protected in the blockchain. With one password, accessibility. All of our services must be easy to access. The creator must have the feeling of entering a safe environment, which allows him to reach an extremely large audience, with simple technological tools such as creating an Instagram account.

What uses do you foresee?

We will find out. We live for the Web3 the equivalent of 1998 for the Web or 2008 for the mobile. The same beginnings. In the end, there are relatively few technological barriers to creativity. And when there are, they need to be twisted. The first reflex, entering Web 3, was to create digital clones of works on Web 3. Why shouldn’t we imagine the opposite? An exclusively connected artist, like Zancan, he might find it interesting that his collectors can admire his works in their living room. The owner of an NFT may require high fidelity printing, which is itself certified. These are the kinds of freedoms offered by the blockchain.

Not just any one. In your case, Tezos …

The choice was made very quickly. Tezos’ technology seemed extremely mature to us, with a focus on creators. Its versatility, with the ability to constantly add functionality, will allow us great agility in the projects proposed to artists. Finally, his protocol proof of participation it consumes very little energy.

And the public? Physical or digital, an art gallery thrives on its audience.

The NFT market has seen the emergence of huge markets in which early adopters they enjoyed an incredible audience. As always, first come, best served. For others, there is little or no possible audience. Creators, artists, museums, cultural institutions and even brands who want to interact with this universe need their own gallery. After all, they already have their own community. For this reason, all creators who come to Minted will be able to benefit from a gallery generator where they can exhibit their works and show them to their public. With the freedom to list them in all marketplaces compatible with our technology, Objkt, Rarible… so as not to be cut off from this market.

If art goes from tangible to digital, can Web3 bring the public back into contact with art?

An entire generation hardly goes to museums anymore. It’s sad, but that’s the way it is. She doesn’t push the door to the galleries either. Because it is still a very intimidating experience. Young people who discover the world of art through NFT will probably have more ease, more audacity in going to the gallery and expressing their opinion.

Unlike the physical art market, the world of NFTs is still poorly regulated. I guess you are working to reassure artists and collectors on this point …

It is up to platforms like ours to anticipate the problems that are posed by the law and that the legislator will have difficulty facing immediately. There is a very simple rule, especially in France, which is that when a collector buys a work of art in a gallery, he gets an invoice in return that allows him to guarantee the sale, but also to pay VAT. This protects the artist and the collector. However, it turns out that there is no such thing as an invoice in the world of NFTs. As the blockchain is transparent, it is up to us to obtain the information and extract it. Even if the legislator doesn’t ask us today to enforce the VAT and invoice rule on an NFT, Minteed will allow it. We want everything to be in order with regard to collectors, artists but also public authorities.

Precisely, to what extent does the administration follow the Web 3 dossier?

The legal framework is being written. Between the Ministry of Culture that says “Go ahead, the NFTs and the metaverse, it’s extraordinary”, the President of the Republic who wants to make Paris the Mecca of the metaverse, and Bercy, who has his own opinion on the matter, will have to find the right balance. That said, we feel a lot of benevolence from public authorities, who favor tailor-made solutions over over-regulation. This is, in our opinion, the right attitude to satisfy both the desire to free investments and creative energies, a market that however weighs more than 40 billion dollars, but also the need to define a certain number of rules.

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