French metaverse: the main metaverses in France

Today the metaverse is everywhere and it seems that no brand wants to miss this new sector in full expansion. France is no exception, as more and more local brands have decided to join forces with industry players to create their own virtual world. Below you will find a small tour of these Made In France metaverses.


  • The sandbox
    • French companies based on The Sandbox metaverse
    • Crossroads of the croup
    • Casino Group
    • Axa insurance
    • Ubisoft
    • Havas Group
  • art
  • French television
  • Luxury brands and the metaverse
  • Towards a massive adoption of the metaverse in France?

The sandbox

The Sandbox is THE French company of the metaverse and already strong of great international recognition. This company sells plots of virtual land to its customers, thus allowing them to create their own virtual territory from these lands.

Currently, more and more international companies are looking to acquire one or more plots of land within The Sandbox and a growing number of French companies are also starting to join the movement.

Meta’s investment in the company was also a pivotal moment for The Sandbox, propelling a company that had previously “only” sold virtual products into the burgeoning world of the metaverse.

  • If you want to see our price predictions for The Sandbox asset, please follow this link.

In fact, for many brands, the metaverse is a new way to promote your products, in the form of a virtual advertising showcase that offers new ways of interacting to existing and potential consumers. That is why, at the moment, a myriad of international and national brands do not hesitate to invest large sums in this sector.

The main advantages the brands they see in this adoption are:

  • Knowing how to be innovative and not be overtaken by the competition
  • A new form of advertising showcase
  • Offer alternative products to stand out from the crowd
  • Income diversification by entering a promising new sector

French companies based on The Sandbox metaverse

More than 200 brands are already on The Sandboxbut here we will focus on the French brands present there.

1) Carrefour Group

The Carrefour Group is one of the first French consumer companies to have tried blockchain technology.

It is therefore not surprising that the company then adopted the technology of the virtual world, purchasing the 33,247 parcel of virtual land, equal to 9 hectares – or 30 “standard” supermarkets – within The Sandbox at the beginning of 2022.


Titled NFBEE supermarketthe “1st supermarket of the metaverse” started with a NFT project with an ecological vocation focused on the protection of bees.

Proceeds from the sale of these NFBEEs will be donated to the Beefound Fund for the protection of bees, of the Fondation de France.

Beyond this charitable mission, Carrefour’s overall approach within the metaverse is of course to offer its consumers the ability to run in the virtual world, then to receive their products in the real world.

It remains to be seen how this virtual commercial space will develop in the future.

2) Casino Group

Source: Casino Group website

In 2021, another well-known consumer products company in France and abroad, the Casino Group, also joined The Sandbox metaverse with a decentralized game available to Club Leader Price customers, although Monoprix should soon enter the metaverse as well.

According to the company’s website, this new offer aims to offer its consumers a new “hybrid” experience, between entertainment and commerce.

This game, based themed around adventure and food and developed in collaboration with BEM Builders, it allows its participants to earn Club Leader Price coupons and discounts. For now it still acts as a “laboratory” and its users are the testers.

3) AXA insurance

In February 2022, the AXA France insurance group announced in turn having joined the metaverse of The Sandbox, which makes it the “leading French insurer in the metaverse“.

Again, AXA’s exact project in the virtual world is still under development, but it would be about offering its customers a “space to be together” and explore the possibilities this new technology can offer.

Thus, through this purchase, AXA appears to have tried to act with the idea of ​​following the burgeoning momentum of a new sector before even developing a specific program there, which could testify a strong belief in the promising potential of the metaverseanything.

4) Ubisoft

In a arguably less surprising turn of events by a gaming company, Ubisoft also bought its plot of land on The Sandbox in early 2022.

In his case, Ubisoft bought this virtual virtual land with the specific purpose of launches its popular Rabbids game series.

That said, the company also plans to integrate its other game series into The Sanbox metaverse, including Assassin’s Creed.

5) Havas Group

The Havas group had already demonstrated its interest in new technologies and the virtual world with its first inclusion since 2008 in Second life gameconsidered by many to be the precursor of the metaverse.

It is now on The Sandbox that Havas has dropped anchor with the project METAVERSE OF HAVASlaunched by three of the group’s agencies.

The group thus launched one of the most developed metaverses to date, in the form of a real virtual village called “69th village of Havas“, Where it will be possible to attend concerts, product launches and a myriad of other virtual events.


The Franco-German television channel has also shown its willingness to launch into new technologies and the metaverse, this time through a concert by the French artist Timothée Joly.

This time, instead of The Sandbox and its virtual playgrounds, Arte collaborated with Horizon Word to design this new musical experience, which also allowed him to experience the potential of the metaverse.

Now we need to see what other initiatives the chain will take in the virtual world and the Web3.

French television

The company has secured its entry into the virtual world the VRChat platformwhich is accessible from February 2022, and provides its virtual experience through a PC and a virtual reality headset.

For now, the metaverse project of France Télévision focuses mainly on sportswith the possibility to attend sporting events in the virtual world, or to visit it Phase 2.

The concept also extends to event presenters, with experimentation on virtual avatars.

Luxury brands and the metaverse

In the end, luxury brands and fashion designers they have been particularly notable since 2021 for their growing adoption of NFT and the metaverse.


Therefore, brands such as Louis Vutton, Yves Saint-Laurent or even Estée Lauder with its beauty products combining digital NFTs and physical assets, everyone was quick to invest in Web3 and its various subsidiaries.

This particular enthusiasm on the part of the luxury goods sector has several reasons, including:

  • The metaverse can be a form of experimental laboratory in terms of products, allowing you to test certain trends and measure the pulse of virtual demand, or to differentiate one or more products in particular. Conceptual ideas can then be shared in person with customers and test their commitment and enthusiasm before deciding whether or not to launch a product in the real world.
  • The virtual and innovative metaverse experience can enable customers to do this engage more personally with brandsoften in a playful way, which has the potential to increase their loyalty, appreciation and relationship with the aforementioned brand.
  • The virtually infinite potential of the metaverse made possible by technology can offer creators, designers and artists a greater perspective great creative freedom.
  • The ability to do virtual shoppingwhich has its advantages in terms of time, transportation and logistics.
  • With the adoption of the technologies of tomorrow, luxury brands that are sometimes over a century old can do so stay relevant And reach a younger audiencewho may not have learned about their products through more “traditional” marketing approaches.

Towards a massive adoption of the metaverse in France?

Although the NFT industry experienced its big boom in 2021, the adoption of the metaverse by traditional brands took off in early 2022.

In France and abroad, the throng of renowned brands rushing to invest in this sector is a fairly eloquent illustration of its growth potential, as well as the belief of the major players in marketing, finance and advertising in its innovative capabilities. .

However, if the metaverse will deliver on its promises in terms of adoption by consumers and the general public, only time will tell.


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