PUMA and Manchester City launch the new 2022/23 third jersey on the Metaverse

PUMA has unveiled the Manchester City third kit for the upcoming 2022/23 season. An exceptional launch in more ways than one since the jersey was launched together and for the first time on the Metaverse.

A nod to street art made in Manchester, the new third jersey by Manchester City features a circle design inspired by the Manchester worker bee, a symbol of the Mancunian character that adorns, among other things, the coat of arms inherited by the city in 1842, as well as murals, municipal bollards and even on the city’s garbage cans in 2014. For the touch finish, the rims are coated with a special spray paint effect that pays homage to the creativity and art synonymous with Manchester.

And, for the first time, PUMA and Manchester City have launched their new kit on Roblox, the free-to-play video game, giving players the opportunity to explore and interact with the new kit. The two partners are offering a Manchester City “reskin” to the current PUMA and Land of Games hall and stadium in the colors of the new jersey. And, for a limited time, the experience will also include Manchester City Home and Third kits, new community-created products, new experience items, apparel and activity updates. Additionally, as part of the launch, a portal will open to connect to the Man City Blue Moon experience on Roblox, giving visitors the chance to earn a free item by visiting both experiences.

In addition, during the first two weeks of launch, users who participate and win Football Rush in PUMA and Land of Games will be able to redeem a digital Manchester City jersey for free. All other visitors will have the opportunity to purchase Manchester City’s new digital jersey from the PUMA Store on Roblox at this address.

We are excited to continue to evolve our experience within Roblox with our PUMA and the land of games.”Said Ivan Dashkov, Director of Creative Culture at PUMA. “We couldn’t have imagined a better partner than Manchester City for the launch of this shirt, just to push the limits a little bit by doing something different and innovative. As we continue to test and learn in the Web3 space, we can’t wait to leverage Roblox as a platform to connect with fans of all ages.

Manchester City have seen many launches throughout the club’s history, including two of the most successful releases in recent months with home and away kits 2022/23”Explained Serena Gosling, Director of Retail and Licensing, City Football Group. “It is exciting for us to be able to partner with PUMA and announce today the launch of our first outfit in the metaverse. As a club, we are continually exploring new ways to innovate, collaborate and use the latest technology to interact with our entire fan base, especially the young audience representing the next generation of fans.

In addition to this, PUMA will host a YouTube tournament in Football Rush which will see the participation of a dozen participants divided in two. The tournament will take place after the launch of the jersey. Tournament winners will receive $ 10,000 to use on Roblox.

PUMA x Manchester City - 3rd jersey 2022-23
PUMA x Manchester City - 3rd jersey 2022-23
PUMA x Manchester City - 3rd jersey 2022-23
PUMA x Manchester City - 3rd jersey 2022-23
PUMA x Manchester City - 3rd jersey 2022-23
PUMA x Manchester City - 3rd jersey 2022-23
PUMA x Manchester City - 3rd jersey 2022-23
PUMA x Manchester City - 3rd jersey 2022-23

The new Manchester City 2022/23 third kit is available today, in two versions: Authentic and Replica, in PUMA stores, on the PUMA.com website, in the City shop at Etihad Stadium, on mancity.com/shop, in the PUMA Store and Land of Games on Roblox at this address and at selected retailers around the world.

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