the metaverse for business

The metaverse, you’ve surely heard about it in the last few months. Because from the name change from Facebook to Meta, it was clear that something was boiling. The word is conquering the world, a pinch of science fiction accompanies it. But what can we concretely imagine today? And what do I do with it as a company? Simone like Premium Ran CEOk offers his marketing experience within the metaverse. Simon is a person who possesses a brilliant combination of qualities when it comes to doing business: concentration, vision, brilliance, patience, humility and cunning. We had the opportunity to interview him when he came to our office in Paris and we offer you a complete transcript of this moment in the form of this article.

Why is 2022 such an important year for the Metaverse?

The metaverse is not a new concept. Those interested in virtual reality and augmented reality have been exploring its potential since the early 2000s to see how society can change. The question has never been whether the metaverse will take hold in society, but rather when.

the the rebranding of Facebook in Meta was one of the triggering events. It has sparked a wave of interest that grows every day. Companies like Metaverse had ecosystems in place long before Facebook was renamed. The metaverse is not only on the horizon, it is already shaping the future of work, of marketing, and companies can already take full advantage of it.

What are the benefits of hosting an event in the Metaverse?

When we attend a real-world event, we especially appreciate the interaction and involvement that surrounds it. From networking with other participants to participating in social activities, events are an all-encompassing experience. 2D events and video conferencing cannot provide this experience and therefore may not engage attendees.

The Metaverse surpasses traditional online events by adding a 3D element, a sense of presence with shared avatars and environments. This promotes active audience participation and simply makes the experience more enjoyable.

Here is a summary of the benefits:

  • Unique experience
  • No limit of people
  • Immersive universe

Are there any barriers preventing companies from using the metaverse?

I think it’s a question of education and awareness. We’ve all heard of the Metaverse, but I think many leaders don’t see a practical application yet. Or they think it’s too expensive or inaccessible: the Metaverse is an open and inclusive online ecosystem and is the heart of marketing.

Unlike other platforms that require users to download software or use VR headsets, some metaverse works on any browser and device without downloading or installing.

Premium ranking, what is it?

The Metaverse has been on everyone’s lips since last summer. It didn’t take long for it to become a buzzword. Not a day goes by that I don’t find at least one email in my inbox that a company praises “their” Metaverse. Premium Rank is a blog that wants to unravel the facts from the fiction in the metaverse. The site wants to be a leader on the topic of metaverse, NFT and marketing. You will find articles about it written by me metaverse expert. The blog is meant to be informative and offers articles on the latest industry news.

The business metaverse

The concept of Metaverse for companies is simple: it is about creating and using common 3D virtual spaces to connect with collaborators and customers. There are no limits to commitment. Metaverse ecosystems can be built internally for brainstorming or weekly meetings, but also for external events, customer engagement, and even training and recruiting.

I have recently observed that more and more organizations are betting on virtual events to reach their audience and encourage them to actively participate. The reality is that most of these events are two-dimensional and reuse existing video conferencing and chat technologies rather than offering new formats. Metaverse for Business changes that by offering truly engaging virtual events. Attendees can explore a virtual event online with their customizable avatars and experience it as if they were physically present. This way of working will prevail in the years to come, in my opinion.

Ultimately Premium Rank would like to offer virtual events for your business

As a content marketing agency, we will soon have our own production company, so we will provide everything needed for the creative and interactive design of virtual spaces in a professional environment. Thanks to the production of explanatory videos and e-learning, our design department will be used to developing individual worlds adapted to the customer’s graphic charter.

The authors who will be featured at Premium Rank will integrate their storytelling skills into the design of these universes, so that the user is guided smoothly through their journey of experience and can experience a well-crafted story. It is a totally realistic goal that fits perfectly into the universe we are building.

With over 15 years of marketing experience, we have a great deal of experience in determining the right formats for each purpose and we also apply it to virtual spaces: We advise on how to combine image, video and text in space to make it a whole experience and on occasions when a virtual space is valid for you. We will develop the whole universe for you, so you can get started right away.

Article by Eric a creative who has a sense of strategy, communication and the people who interviewed Simon from Premium Rank.

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