Zelf, the startup that offers financial services around the metaverse and NFTs, has not finished surprising us. From day one of its launch and the start of its initial funding, the company has been showing exceptional performance. One can easily underline the confidence that investors place in this project. A well-deserved trust in consideration of the innovative nature and services offered by the new bank.
A new fundraiser for Zelf
On July 27, Zelf launched a fundraising campaign on Republica platform of fundraiser. This fundraiser aims to support the development of the startup’s activities. It revolves around 3 main goals: acquiring new customers, developing a secure lending protocol in the metaverse, and recruiting critical resources.
That said, less than 24 hours after the harvest began, the young company was awarded an endowment of $ 100,000. This funding round benefits from the support of companies such as FiveT Capital AG, which specializes in asset management, and Polymorphic Capital, a venture capital fund focused on blockchain. Furthermore, it is intended only for authorized investors. To participate, the minimum bet is $ 2,500. In return, lenders receive preferred stock, which entitles them to priority status over ordinary shareholders. In addition, they have access to various bonuses depending on their level of participation.
However, the startup plans to launch a larger crowdfunding operation in the coming months. This time around, the subscription plan will be much cheaper to allow as many people as possible to join the project.
Zelf is on the rise
The startup has a mission to make financial services more accessible around the world. As such, the company offers banking services through popular messaging apps like WhatsApp, Facebook Messenger, Discord, Telegram, and Viber. A feature that has already won over many people.
In fact, since its creation in 2020, the company has seen a dramatic increase with a major movement recorded in 2021. Zelf credit cards are now held by over 530,000 users in Europe, particularly in France and the United States.
Otherwise, the platform had over a million users worldwide in June. At the time, it was being launched in the United States with very optimistic forecasts for revenue and attendance. In fact, the company plans to increase its customer base to over 5 million users by 2023.
A goal that shouldn’t be difficult to achieve as Zelf is obviously very popular within the crypto community. In fact, in 2021, the startup was voted the best fintech product hunt at the Golden Kitty Awards. It was then named Product of the Month, Week and Day at the NFT.NYC convention held two months ago in Manhattan. It should also be noted that his waiting list currently has more than 600,000 profiles.
That said, Zelf’s offering is so appealing that the company it only pays a dollar to recruit new customers. This is 50 times less than the competition, according to her. In addition, to accelerate its development, the company works with a broad network of partners, including Evolve Bank & Trust, Visa, Mastercard, Facebook, Apple and Google.
NFT at your fingertips
To spur the adoption of Web3, Zelf, which claims to be the bank of the Metaverse, had the brilliant idea of integrating Apple Watch a function which allows their owners to trade and view their NFTs. Launched in June, it was a resounding success. In addition, the iWatch feature can now host a number of NFTs equivalent to that present on the users’ Zelf account. By the end of this month, it will support the connection of wallets external starting from Metamask. Soon, it will integrate the wallets based on Solana (SOL). We remind you that the Zelf service is currently compatible with NFTs issued on the Ethereum (ETH), Polygon (MATIC), Solana (SOL), Klaytn (KLAY) networks.
Zelf is one of the innovative startups in the Web3 sector that has taken up the challenges of disclosure. This awareness manifests itself not only in the services it offers, but also in the way it communicates and promotes its different classes of investors. Furthermore, despite its relative youth, the company is carrying out very relevant targeted actions that can strongly accentuate its rise in the world of cryptocurrencies.