The 4 settings to change on Instagram to protect your data

The apps we use track us in different ways, sometimes without us realizing it. Here are the steps you can take to protect your data as much as possible while using Instagram.

Everyone knows: Instagram is one of the most popular apps in the world. There are more than 1.39 billion active users and it is estimated that there are 22 million users in France alone. What few know, however, is exactly how the app uses user data and how advertisers target users.

There are options in your Instagram account settings that allow you to change what you will see in terms of ads and not be targeted by certain advertisers. That’s how.

Here are the settings to change on Instagram. // Source: Canva

How to protect your data (as far as possible) on Instagram

It is not possible to completely prevent the app from collecting your data. Likewise, changing the settings won’t change the number of ads you’ll see. However, you can choose, in part, how it will be used and what you will see.

To get started, go to the “Advertising” tab.

  • Go to your profile, then click on the top right of the three lines to access the menu.
  • Click “Settings” and go to “Ads”
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The steps to follow. // Source: Numberama screenshot

Once in the tab, there are two options under “Advertising Preferences”: first click on “Ad Topics”.

In this part you will see the list of advertising topics that you see in yours Power supply. These are based on your Instagram and Facebook activity (the list is very long and it may seem surprising). By clicking on these topics, you will be able to choose the “see less” option, which will allow you to have less advertising on this or that topic – above all, ” Advertisers will no longer be able to target you based on your interest in this topic “.

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Follow the steps. // Source: Numberama screenshot

Then go to “Your business data shared by our partners” and uncheck the “Use partner data” option if it is enabled. Disabling this option will have the following effect: Instagram will no longer be able to use the data collected by other sites or advertisers about you and show you advertising based on them. However, it is important to specify that disabling this option will not change the number of ads you will see: they will only be less “relevant” to you.

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Follow the steps. // Source: Numberama screenshot

In the “General Information” section, if you select the “Advertising interests” option, you will be able to see the entire list of interests that Instagram has compiled about you. These are the topics advertisers can target you with. You can’t change anything on this list – it’s still instructive to know that it exists, and it can be fun to go through. The list is very, very long, sometimes quite realistic, but sometimes completely out of place.

How to protect your privacy on Instagram

It’s not just advertising data you can take action on. To protect your privacy, you can set your Instagram profile to private.

  • To do this, go to your profile and click on the menu at the top right.
  • Select “Settings”, then “Privacy”.
  • Activate the “Private account” option by clicking on the button.
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To set your account to private, follow the steps. // Source: Numberama screenshot

In this part of the settings you can also find all kinds of settings, to limit the people who can interact with you on Instagram. We recommend that you limit everything as much as possible.

Also know that if you get tired of Instagram, but don’t want your photos and information to stay online, you can easily deactivate your account or permanently delete your Instagram account.

All our practical guides in the How to section

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