Because Muse’s new NFT album “Will of the People” will revolutionize the music industry

Muse singer and musician Matt Bellamy during a concert in Austin, Texas on March 23, 2019. – Suzanne Cordeiro – AFP

After vinyls, cassettes, CDs and MP3s, is the music sector about to see the arrival of a new distribution format? This Friday, the British rock band Muse will release their ninth album Will of the people and for the occasion, 1000 copies of the project will be sold in NFT, digital tokens based on the same technology as cryptocurrencies.

This unreleased album, which includes ten tracks in addition to the digital signatures of the band members, will be available for purchase in FLAC format – similar to the famous MP3 but of better quality – on the Serenade platform for £ 20, or around 23 euros.

Unlike classic NFT sales, you won’t need to own a cryptocurrency wallet to buy the record here. This wallet will be created automatically upon sale and the album will be added to it. Those who already own cryptocurrency wallets, such as Bitcoin, will still be able to use it to purchase the disc.

According to Max Shand, founder of Serenade, the Muse album will be a “gamechanger” and will allow to democratize this digital format that simplifies transactions.

Ranked in the UK and Australia rankings

But the specificity of the Muse album does not stop at its format. For the first time in the history of music, dematerialized sales of the disc on the Serenade platform will be counted in the UK and Australian charts.

Since 2015, with the arrival of streaming, no new music format had been taken into consideration by the charts.

“We are proud to get the first NFT musical eligible for charts with global superstars Muse. This is the latest format added to the official UK charts since streaming was added seven years ago,” Warner record company reacted on Twitter in early August.

The inclusion of NFT albums in the UK charts was made official in April 2022 by the Official Charts Company (the English equivalent of SNEP) on the occasion of the album’s release. How will I know if heaven will find me? by the Amazons.

The rock group was therefore the first to put on sale a digital box including NFT. In the case of Muse, this is the first time a solo album has been released on NFT.

Not taken into account in all countries

However, the sales of Will of the people in NFT will not be considered in some other countries. In the United States, for example, Luminate and Billboard have told the American media variety who, unlike their European counterparts, were not yet ready to include this type of format in the calculation of their rankings.

“We are looking at the growth and evolution of this new format and how it could potentially fit into our current rankings or contribute to new rankings where NFT sales activity would be more relevant,” said Luminate. variety.

It is not the first time that the Muse group has taken an interest in NFTs. In 2020, Matthew Bellamy, Dominic Howard and Christopher Wolstenholme worked with the blockchain platform CryptoKitties to develop their own collectible cat avatars.

Original article published on BFMTV.com

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