The Girondins de Bordeaux announced on Thursday the signing of an exclusive partnership with Sorare, the French unicorn who has reinvented the trading card model by allowing speculation about player success. An agreement through which the club hopes to gain exposure, while benefiting from royalties linked to the sale of its players’ cards.
Football and cryptocurrency fans can now indulge their own transfer window on Football Club des Girondins de Bordeaux (FCGB) players. Like ten other Ligue 2 teams, the Girondins have just made their official entry on Sorare, a French platform that offers the possibility of collecting virtual players’ cards. As a team manager, the Sorare user is then invited to compose formations of five players from the cards in his possession, to participate in virtual competitions that will allow him to win prizes, with results calculated based on the performance of real players on the field.
To this playful mechanism – inspired by games like Mon Petit Gazon or Football Manager – is added a component that makes the real Sorare salt: if the game is accessible for free, the real collection begins by putting your hand in your wallet, to treat yourself to limited edition cards. . They take the form of an NFT (Non-Fungible Token), which is a digital asset whose ownership is certified through a registration in the blockchain, and are available in multiple series, depending on their rarity, from one to 1,000 copies. These cards, renewed every season and whose value is indexed to that of the cryptocurrency Ethereum (competitor of Bitcoin), have competitions reserved for them, with rewards that take the form of new rare cards or directly from Ethereum.
A company worth $ 4.3 billion
All this gives Sorare a certain interest for speculators: the platform allows users to buy and sell cards, with an increasing value for the most wanted players. In the year 2021 Sorare thus claims 325 million dollars of transactions. The dazzling success of Sorare, launched in 2019 and already present internationally, has made it one of the most popular startups in France: the company, based in Paris, completed a fundraising of 680 million dollars in September 2021 led by the Japanese Softbank, which values it 4.3 billion dollars, and gives it the means to negotiate directly with major sports leagues or clubs to ensure the exclusivity of exploiting its own image of its players in the form of NFTs.
Visibility and new club revenue
” For FC Girondins de Bordeaux, the partnership with Sorare represents a unique opportunity to gain exposure with over two million football fans worldwide already registered on the platform, while offering a new experience to fans already accustomed to riding. bleachers of the Stade Matmut Atlantique “, Welcomes the Girondin club in a statement. The agreement with Sorare should also result in a new income line, as the platform acquires image rights. It also becomes one of the club’s premium partners, as well as sponsors such as Bistro Régent, Cupra and Crédit Mutuel du Sud-Ouest. The platform also remunerates clubs for issuing cards with the image of their players, with a percentage that varies from 5 to 15% depending on the contract.
According to Le Monde, a meeting is scheduled for the beginning of September between the Anj and the Sorare executives to clarify the status of this new form of activity. ” We have a conviction, which is supported by solid legal arguments and the daily feedback from our users: what Sorare and many French and European actors are proposing is a new model that does not fit into any existing framework. Make no mistake: it is normal for the rules to apply to this new category that we have created from France, and this is the subject of our proactive discussions with regulators. These rules simply have to correspond to who we are, and not to what we are not. commented Nicolas Julia, co-founder and CEO of Sorare.