Charlie Puth confirmed his first live concert in the Metaverse, as part of a partnership between iHeartMedia and Fortnite Creative.
The concert, which will take place within the specially created iHeartLand, will begin on September 9 at 7pm ET (midnight BST). The two-part event will see Puth perform songs from her upcoming album “Charlie” before hosting an interactive game “designed to test the knowledge of fans”.
“I am so excited to step into the metaverse for the first time in partnership with iHeartRadio and experience everything iHeartLand has to offer. It’s really important for me to connect with my fans in new ways and it will be great to get together and have fun, “said Puth.” I couldn’t be happier to share this with iHeart and the fans who were part of some of the moments. most memorable of my career. We’ll see you there! “
The Puth concert is one of 20 major events iHeartLand will host next year.
“What iHeartMedia and the Atlas Creative team have created is a compelling look into the future Fortnite where artists and brands can independently and authentically connect with fans in new and persistent ways on a large scale, “said Matthew Henick, vice president of Metaverse Development, Epic Games.” We can’t wait for players to experience all of the content incredibly ambitious that iHeartLand has planned for the months to come. “
In addition to the concert, iHeartLand features a variety of mini-games that will reward players with in-game currency, which can then be used to “unlock special art experiences such as in-game encounters and competitions with the artists themselves.” You can check it out here via the Fortnite Creative page.
welcome to #iHeartLand! 👋
Enter a world where music, concerts, podcasts and games collide @FortniteGame! All the action takes place in iHeartLand at @StateFarm Park: the hottest new music scene in the Metaverse. Check it out today at https://t.co/F8yqX8p3Tg pic.twitter.com/gbiivW07aH
– iHeartRadio (@iHeartRadio) August 24, 2022
Talk to NME Earlier this year on their digital experience “Give Me The Future”, Dan Smith of Bastille said: “Digital broadcasting is not going anywhere and we wanted to collaborate with people who are doing pioneering things, to try to move them. in a place where they are better and more inclusive.
Earlier this year, Roblox The vice president and music director Jon Vlassopulos said so NME he thinks some artists will be able to “virtually launch and maintain successful careers” without ever having to play real gigs.
However, he spoke to Michael French, the head of Games London NME on the need for diversity in all aspects of the game. “The more diverse the workforce, the more diverse these virtual worlds become,” French explained. “The Metaverse can’t be designed by a white group, it’s ridiculous.”