Usher x Remy Martin 1738

wine liqueurs

Usher x Rémy Martin 1738 – A Taste of Passion: a unique collaboration for an NFT series created by artificial intelligence

Cognac house Rémy Martin has unveiled its plans for Web3 by announcing a partnership with American superstar Usher.

Founded in 1724 near Rouillac and now based in Cognac, Rémy Martin, owned by Remy Cointreau, has specialized over the years in the production of Fine Champagne cognac, a blend of eau-de-vie from the premier cru Grande Champagne and eau- it comes from the second cru Petite Champagne.

Often victims of their history and their traditions, the big prestigious houses struggle to innovate and to capture new trends and new technologies. Here, Rémy Martin is taking his first steps in Web3 and in the world of NFT (Non Fungible Tokens) and has decided to take a big leap by collaborating with singer Usher to promote this unprecedented new experience.

A rare, exclusive, never-before-seen process carried out by Rémy Martin: the artist was asked to describe the cuvée Rémy Martin 1738 Accord Royal – characterized by notes of toast, vanilla and brioche – using his own musical vocabulary. This information then fueled an artificial intelligence (Generative antagonistic neural networks And Linguistic pre-training-contrasting image) which generated unprecedented work declined through a series of NFTs as well as an exclusive Usher x Rémy Martin 1738 Accord Royal bottle. This is accompanied by a multisensory experience “A taste of passion”with tasting in Las Vegas, site of the 25th anniversary of the album’s release “My way”.

“This bottle is a first for the alcohol industry in the way technology has been used and offers alcohol aficionados and Usher fans a rare collector’s item they will cherish forever. […] “For nearly 300 years, excellence has been at the heart of Rémy Martin and, through this partnership, we have achieved an incredible milestone, where we see a brilliant breakthrough at the intersection of art, refined cognac and technology” Amaury Vinclet, Rémy Martin’s World Executive Director

“I’m an artist at heart, so turning an abstract sensory experience like taste into something visual really spoke to my creative process. ” Usher.

A total of 50 bottles will be sold in limited editions and will only be available for purchase on on July 29th. Count 0.24 ETH (about $ 500) to acquire one of these NFTs.

Photo credits: © Rémy Martin 1738

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