The new line of Roblox cosmetics celebrates representation in the Metaverse

Roblox players have millions of options to customize their avatars, but prior to August 26, the platform only had one cosmetic Roblox hearing aid available in the sandbox gaming platform Avatar Store.

Blake Cadwell, CEO and founder of a hearing health company called Soundly, noted the lack of hearing aid cosmetics and noted that there were over a thousand eyewear options in the Roblox store in comparison. Cadwell, who started using hearing aids at the age of 30, quickly set out on a mission to bring more options to the platform.

“When the more than 50 million children who play Roblox every day search for hearing aids on the platform, they should see designs that celebrate who they are in a bold and colorful way that matches the platform,” shares Cadwell in a blog post.

In the blog post, Cadwell’s team notes that children with hearing loss rarely see hearing aids in ds, high-end, or celebrity stores. Lack of representation makes hearing loss seem rare, she noted, even though it really isn’t. The World Health Organization estimates that 34 million children worldwide suffer from deafness or hearing loss.

The Soundly team collaborated with First day agency and the 3D modeler Roblox 0929lego to launch the new line.

“We wanted the collection to be as playful as the community on Roblox and we wanted the designs to be bold and unrepentant,” explains Cadwell in the post.

The team considered many ideas before settling on a line of six hearing aid design concepts, which 0929lego then brought to life on the platform.

By offering bright and colorful accessories for sale as accessories on the Roblox Marketplace, the team seeks to send a message in support of diversity and inclusion for people with hearing loss. Some of the options include Pink Fuzz, Smiley, and Lightning Bolt.

“Time to start talking about hearing aids for what they are. A powerful and modern assistive technology that helps millions of people feel better every day, “the post reads.

Hearing aids are available in the Roblox Avatar shop for 50 Robux each.

The line’s program comes on the heels of a landmark decision allowing Americans access to over-the-counter hearing aids. The decision could also lower the price of hearing aids for the 30 million citizens who could benefit from using hearing aids.

For more items to pair with a hearing aid accessory, check out our list of Roblox promo codes for August, and don’t forget to also check out our list of Roblox music codes for August. And once you’ve developed your new look, we recommend that you try it out in some of the experiences listed in our best Roblox games of 2022, such as Adopt Me !, Pet Simulator X, and Work at a Pizza Place.

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