MBW’s Stat Of The Week is a series where we highlight a single fact that deserves the attention of the global music industry. Stat Of the Week is supported by Music Group Five, a technology-based record label, distribution and rights management company.
Some of the world’s leading video game platforms have expanded into the virtual concert space over the past 24 months.
The likes of Roblox, Epic Games-owned Fortnite, and Minecraft have all seen superstar artists perform in the metaverse across their platforms.
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Last month, the hit mobile game PUBG Mobile entered the fold, hosting a virtual concert with K-Pop megastars BLACKPINK.
The video marked the first time BLACKPINK appeared as an avatar for a music video and the first time PUBG MOBILE collaborated with artists on a music video with virtual footage.
Made by Backed by Tencent Holdings, Korean video game company Krafton, PUBG, which stands for PlayerUnknown’s Battlegrounds, has been downloaded over a billion times outside of China.
The in-game concert was promoted globally in physical venues including Times Square in New York City with Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, calling the K-pop group tie “the largest partnership of PUBG MOBILE ever “. Nowadays”.
The “immersive audiovisual experience” took place over two weekends in July 15.7 million viewers from all over the world through the concert series.
Also, the music video of the song Ready for love, which was released as part of the partnership, has been viewed over 146 million times since its launch.
The concert won “Best Metaverse Performance” at the MTV Video Music Awards over the weekend, from a shortlist that included Fortnite’s Ariana Grande, Roblox’s Charli XCX and Wave’s Justin Bieber.
BLACKPINK, signed with Universal’s Interscope Records in a global partnership with South Korea’s YG Entertainment, recently broke their record for the third largest debut music video in YouTube history with the release of their new track. . pink poison.
The video for pink poison was released on YouTube at midnight ET on Friday, August 19, generating 90.4 million seen within 24 hours.
NOIR PINKYouTube’s official YouTube channel recently surpassed 77.5 million subscribers, making it the artist with the most subscribers on the platform.
pink poison is the lead single from the upcoming second BLACKPINK album, born pinkwhose release is scheduled for September 16. The song is currently # 3 on Spotify’s Global Top 50 chart.
BLACKPINK is out THE ALBUM, their full debut, in 2020. THE ALBUM hit number two on the Billboard 200 and landed three singles on the Billboard Hot 100, including As you like, ice cream And Girls in love.
“PUBG MOBILE always wants to present its players with new and cutting-edge experiences and be at the forefront of popular culture.”
Vincent Wang, PUBG MOBILE edition
Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, said, “We would like to thank all of our players and the BLINK for their support in creating the largest PUBG MOBILE partnership ever.
“It has been a real honor to bring BLACKPINK’s amazing music to PUBG MOBILE. PUBG MOBILE always wants to present its players with new and cutting edge experiences and be at the forefront of popular culture.
“This partnership aimed to bring the worlds of music and games together and unite fans from around the world. We are looking forward for other amazing experiences we can bring to the community, so stay tuned.
YG Entertainment said: “It has been a great pleasure for us to have another significant partnership with PUBG MOBILE.
“I hope we can show different sides of BLACKPINK through music and more. [Second] COMPLETE ALBUM [BORN PINK] will be released on September 16 and the start of the world tour[s] starting from October. Stay tuned for it!
Five Music Group’s repertoire has won Grammy Awards, dozens of RIAA Gold and Platinum certifications, and numerous # 1 positions on a variety of Billboard charts. His repertoire includes great hitters like Bad Bunny, Janet Jackson, Daddy Yankee, TI, Sean Kingston, Anuel and hundreds of others.The music industry around the world