Tehran (IQNA) – One of the biggest problems with halal certifications is the authenticity of the brand. Malaysia, as a leader in the Halal sector, is looking for a way to do this through the use of new technologies, to make it easier for companies and their customers to access truly Halal products.
“Blockchain” is an information recording and reporting system. Its difference with other systems is that stored information is shared among all members of a network. By using encryption and data distribution, the ability to hack, delete and manipulate information is nearly eliminated. Blockchain is an important technology in the field of economics, which can reduce fraud and bring good transparency.
According to the Food Ingredients First report, with the expansion of the halal industry, particularly in the food and beverage sector, the issue of obtaining halal certification is seen as a priority for many companies active in these sectors in Islamic countries.
In Malaysia, the verification of halal food must be strengthened through an online platform, called “Intersect”, designed to ensure the provenance, provenance and safety of food products. Malaysia-based supply chain company “Fluree” and supply management platform “Sinisana Technologies” are involved in a blockchain-based platform designed to improve the transparency and integrity of the supply chain and logistics customers throughout the Halal food cycle, from origin to the shelves of grocery stores.
This platform includes integrated real-time data to help companies make supply chain decisions.
Brian Platz, co-founder and CEO of Fluree, said: “Sinisana is a leader in the supply chain space in Southeast Asia. In its first operational use case, the company’s proposed solution will specifically monitor the supply chain for halal beef from Australian cattle. Fluree technology helps trace the transit of these cows from the beef supplier to Sarawak, Malaysia, and then to the grocery stores. Sinisana’s halal beef monitoring program is one of the first blockchain-based programs in Southeast Asia. “
Jonah Lau, founder and CTO of Sinisana, said: “Since the beginning of 2022 and using blockchain technology, we have seen a cost reduction of more than 50%. The company’s development time is also drastically reduced and we can have a blockchain-based central office up and running in less than an hour. The blockchain technology used by the company is based on the connection of previous data and allows collaboration between different data sets and supply chain networks. Sinisana uses the technology ” Fluree “to monitor the sale of crabs and shrimp since March. The company also plans to launch a new project using” Fluree “technology that will provide transparency on where materials and products come from to marginalized indigenous communities living in Malaysian rainforests. Food companies of all sizes are investing more and more in blockchain. Recently, researchers from the Finnish University of A alto have developed and tested a program to help consumers evaluate their purchasing choices and provide new information on the impact of certain foods.
“When it comes to blockchain for supply chain networks, we often overlook the value that technology can bring to the consumer,” said Buck Flannigan, vice president of Fluree. “These emerging technologies cannot just ensure trust and transparency between partners in a network, but also to reassure consumers attentive to the source and methods of circulation of goods “.