Luxury and web 3: the giant Hermès unveils its crypto and NFT plans

The devil wears NFT Prada – The luxury goods brand Hermes she is known all over the world for her silk squares or her Kelly bag. Symbol of French know-how, the group has decided to undertake the metaverse and get ready to dress yours avatar with the utmost elegance. After the prestigious The Sotheby’s Auction House which recruits specialists in digital art, has now been a family business for more than a century in which it has invested NFT. Sign of the times or opportunism? In any case, the time of purchases 3.0 has arrived and your avatars have no more excuses for not looking classy.

Hermès ready to dress up your avatars in the metaverse

1837 is the year of creation of the Hermès house which at the time produced saddles and harnesses. Who would have thought at the time that this small business – still family-run – would end up as one of the jewels of the sector? French luxury ? And above all that she would be gone conquest of the metaverse ! The ability to adapt to the market is one of the signs of a company’s vitality. And the least we can say is that Hermès looks ready embrace the future.

Through a trademark registration attorney, we learned earlier this week that Hermès had decided to tap into this new vein that is the future metaverse. The United States Patent and Trademark Office (USPTO) has therefore filed trademark applications to display, store and manage different types of products:

  • objects of digital collection
  • but also cryptocurrencies
  • and above all NFT to be used in ” worlds online

But also other requests for:

  • retail stores offering merchandise virtual
  • fashion shows and fairs

All planned for virtual reality environments, augmented or mixed, online ” and for ” provide an online marketplace for buyers and sellers of virtual goods “No possible doubt, the future Fashion Week it will be virtual!

Luxury invites itself into the metaverse to dress up your avatars

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NFT, Fashion and business: brands invest the metaverse

Furthermore, many luxury and prêt-à-porter companies have already landed in the small world of NFT. We were also able to participate for four days on Decentraland Metaverse Fashion Week. He has brought together famous brands such as Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder and Elie Saab. And according to data from Dune Analytics, it’s not less than 260 million dollars which have been collected by Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany thanks to the sales of these famous NFTs.

And these big-money stories inevitably arouse greed and inevitably create new kinds of conflict. Like this complaint filed by Hermès against Rothschild, who had created – and sold – a collection of NFT Metabirkin. FYI, Birkin is a very famous bag name that belongs to … Hermès! Just add half in front of something to be able to use it in the metaverse? It will be up to American justice to decide.

Welcome to these new worlds where yours avatar he will need houses, clothes, fashion accessories and a whole host of different and varied objects. They will have hobbies, friends, but in this one virtual reality as in real life, you will need to find a way to stand out from others and show outward signs of wealth. Then place a luxury 3.0 for those who have the means, for others, we will just sip a NFT of coke while looking at the shop windows.

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