The most surprising news of August 2022

Valentina Candeloro, international marketing director of Mood Media, offers us, as every month, a zoom on the news that mark and revolutionize the customer experience.

This month, Casino launches into second hand with its O’caZ concept. Kenzo perfectly combines the physical store and Web3. Decathlon innovates by offering a service in the form of a Netflix subscription. Mango Teen immerses us in her metaverse universe and Sézane invades the streets of Barcelona to open her latest store.

Mango Teen dives into the metaverse

The beautiful shops, designed by Masqueespacio and the Mango design team, offer an interactive and dreamlike shopping experience that transforms the world of the metaverse into reality: Hello Mango Teen. We are proud to be the partner selected to provide the first Mango Teen stores with personalized music and an exclusive fragrance solution. Masquespacio created the design elements within the store to showcase as many garments as possible, while offering a unique shopping experience.

From the choice of bright colors (green and orange), to the circular design of the shop, to the hotel reception effect, everything has been designed not to make you feel like in a normal shop. Demand for originality, the brand takes first place on the podium. A recycling space, which looks like a washing machine, releases bubbles as soon as a customer puts clothes in it. The ultra-communicating dressing rooms have a telephone holder. Customers can easily take a photo / video of themselves in this futuristic universe and share it on their social networks.

It will be understood, Mango Teen is the flagship of the shops for millennials followers of connected services.

The casino goes on the second-hand offensive

The former Casino Bio in Vals-près-le-Puy has become O’caZ, an area of ​​350 square meters entirely dedicated to the sale of second-hand products. Just to tell you it’s the place to be, to do good food deals, but that’s not all! Major second-hand clothing brands are also offered at low prices ranging from -20% to -70% across a wide range of products.

The ambition of the brand? Restoring purchasing power to its consumers by making them aware of a new way of consuming, more responsible and committed. Payment innovation is far from the standards of new technologies à la Amazon. But the proposed solution is, above all, advantageous for customers who can pay in 10 installments (for free!). For the Casino brand, this O’caZ concept is an opportunity to gain a foothold in the second-hand world and why not open O’caZ corners in casinos in France? Wait and see. And then, as they say, “it is the opportunity that makes the thief!”.

The subtlety of Kenzo’s Web3 pop-up

How to connect the traditional pop-up store to the Web3 movement? Kenzo offers a compelling answer with an alliance between physical commerce and the NFT universe as a drive-to-store tool. In its Isetan department store in Tokyo’s Shinjuku district, Kenzo presents its latest autumn winter collection. The brand decides to navigate exclusivity thanks to:

  • a corner open only from 24 to 30 August;
  • preview access to the Kenzo University capsule collection;
  • the promise to start with a free NFT, available on site.

Good to know: To bring a little more exclusivity and suspense to the device, visitors will need to find the small chip hidden in one of the lockers that make up the shop’s furniture, in order to gain access to their NFT. The luxury brand knows how to do it when it comes to adapting to new shopping trends. Subtly tying the unique universe of an ephemeral pop-up shop to the use of the latest technologies in terms of commerce is the winning combination!

Decathlon, the new Netflix sportswear rental

Innovation at the Decathlon!

The iconic French sports brand is currently in the testing phase of a Netflix-like business model. The brand offers a panel of consumer testers three subscriptions according to a cap corresponding to the maximum value of the products that can be used:

  • 20 euros per month for a ceiling of 400 euros for equipment;
  • 40 euros for a ceiling of 1,000 euros;
  • 80 euros for a ceiling of 2,000 €.

This offer corresponds perfectly to the expectations of families (among others) with children who play different sports, growing at high speed. No need to buy a new pair of sneakers or jog every six months … Rental is the new fad for a lower price (on average six times cheaper).

The fee requested by the customers? Take care of the products to maximize their shelf life. For its part, the brand provides a reconditioning service for the restoration of all the rented products. This model is financially profitable both for families and for the brand, but also for partners, who have a new goal: to make their products more sustainable. A true virtuous circle!

Barcelona welcomes the latest Sézane boutique

The iconic French fashion brand opened its latest boutique in the heart of Barcelona this summer. The perfect place to come for a stroll and burn your wallet before taking a short stroll down to the beach. Inspired by the style of Parisian apartments and concierge, as well as the essence of the city of Barcelona, ​​this trendy new venue has it all. From leather goods to the summer collection to the October Editions men’s collection, everything is there to delight fans of the brand.

B-Corp certified, Sézane continues to produce new collections in line with its commitment to care for the environment and its workers. The sign is indeed an example for its controlled production model, the use of noble materials and the working conditions in its workshops.

And, the little innovation to finish

Last month we told you about our favorite for the Jennyfer Don’t Call me Beach concept store. We discover that they have just opened a shop dedicated 100% to men: Don’t Call Me Bro. The brand has understood this, there is something for all tastes.

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