And if the metaverse and the NFTs could soften the rivalry between Real and Barca

News hardware And if the metaverse and the NFTs could soften the rivalry between Real and Barca

Soon a classic in the metaverse? Web3 has succeeded where others have failed, namely by bringing together the two greatest rivals in Spanish football. The two teams recently submitted a joint request to develop a long-term partnership around the metaverse and NFTs.

Real Madrid and Barcelona form a team for web3

The two football clubs that maintain a historic rivalry have finally found a common point: the web3. On August 5, certified brands attorney Mike Kondoudis indicated that the two football giants have entered into a partnership around new technologies.

Real Madrid and Barcelona have come together on a common workhorse: the metaverse. Using tomorrow’s virtual 3D world, clubs hope to develop a seamless connection between clubs and fans even when the season is over. For the moment it is not known whether the two clubs will leverage an existing metaverse like The Sandbox or Decentraland – or decide to create their own metaverse.

Through this partnership, the two leading institutions wish to develop their brand image with unprecedented virtual experiences. In particular, the two clubs intend to use the metaverse, and even NFTs, to vary their digital activities using, among other things, blockchain technology. The partnership could result in:

  • A common game in virtual reality
  • Virtual and physical clothing (shoes, headgear)
  • A virtual “software” for the management of cryptocurrencies

You are unaware that matches between the two rivals are supposed to be real events every year. So, we imagine that this virtual partnership can be very profitable, especially during the times of these famous Clásico.

Beyond the new marketing possibilities offered by blockchain, this collaboration could help clubs financially.

This initiative echoes several actions previously carried out in the world of football. Indeed, Barcelona is not on its first attempt as the club has already sold a substantial part of its digital rights to a web3 company. Bought by Chiliz for 100 million, the sale of “Barça Studios” allowed the club to find the necessary funds to maintain the payroll of these players, among others. But the clubs of Real and Barça are not the only ones to invest in the web3.

Since the cryptocurrency bubble burst, the world of football and sport in general have begun to seriously develop new uses around the blockchain. The clubs, and also the players, have already exploited several possibilities concerning the web3.

This particularly concerns Kylian Mbappé and his collaboration with Sorare or the Chiliz token fans of several major football clubs. By investing heavily in digital, these clubs are positioning themselves long before these technologies have been massively adopted by fans.

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