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LG Electronics has launched its non-fungible token (NFT) platform, LG Art Lab.
Now available in the US on the company’s televisions with webOS 5.0 or later and accessible directly from the home screen, the new platform allows users to buy, sell and enjoy high-quality digital artwork.
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Of course, LG hopes this artwork will help consumers get more out of their TVs and says TVs are the perfect medium to showcase its NFT collection. It’s a sign that large companies see NFTs as a step towards traditional adoption.
LG said they built the platform to make using NFTs convenient and accessible. It includes the LG Art Lab Drops feature, which profiles artists and previews new works coming to the platform. Meanwhile, Live Drops’ real-time countdown ensures that users can acquire a “just released” NFT.
LG’s new platform is based on the Hedera network, the most popular, enduring and popular public ledger for the decentralized economy, makes buying and selling as easy as possible by incorporating on-screen QR codes that allow users to quickly make transactions via Wallypto, the company. cryptocurrency wallet for smartphones.
Once purchased, an NFT can be traded on the LG Art Lab Marketplace, where users can easily view their transaction history, while in My Collection they can view all of their artwork. When viewed on the 16: 9 aspect ratio cinema screens of LG TVs, NFTs come to life.
LG Art Lab hosts the first ever digital artwork by famed sculptor Barry X Ball. Famous for reinterpreting classic and modern sculptures using the latest 3D scanning and printing technologies, Barry X Ball is making his debut in the NFT art world with unique digital works from the “Metal” series.
The first of these NFT works, which capture the details used in the artist’s stunning sculptures, will be available via the platform’s LG Art Lab Drops feature in the coming weeks, along with the “Stone” series and works by other artists to add onto a monthly basis. .
To help users better understand their favorite NFTs and the creative minds behind them, the platform also includes informative descriptions of artworks and short films that shed light on artists’ creative processes. Users can follow and learn more about each artist in the app’s profile feature and will have the opportunity to meet some at upcoming LG sponsored art events.
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