You have surely noticed that the financial markets have been at a standstill for several weeks. In this slow period, some take the time to build tomorrow’s successes. This is the case in particular of the Israeli singer Omer Adam, interpreter of the Tel-Aviv planetary tube, who is taking his first steps in Web3. We had the opportunity to exchange a few words with him and to return to his collaboration with the French company Stage11.
Omer Adam and Stage11
Omer Adam was born in North Carolina, USA, before returning to Israel at the age of 3. At 28, he has already broken all records in the Israeli music industry.
Inspired by pop music and Mizrahi beats, Omer ADAM has become the most popular Israeli singer of all time, with over 1.4 billion cumulative views on YouTube and over 770,000 monthly listeners on Spotify. In 2019, he made history as the first and only Israeli artist to sell out at Yarkon Stadium.
The start-up Stage11 is one of the best initiatives in terms of musical innovation. Founded by Jonathan Belolo, this start-up reinvents traditional entertainment formats to make them more interactive and engaging. Based on the innovations brought by the metaverse, the audience becomes both spectator and actor by participating in different musical experiences. The company recently raised € 5 million in initial funding and plans to shake up the music industry.
First steps in Web 3.0
Omer Adam recently created his avatar in collaboration with the French start-up, demonstrating his enthusiasm for this revolutionary technology. During our discussion, the artist motivated this decision for two main reasons. First of all, the Israeli star says he has been a fan of technologies for a long time, convinced that an artist must evolve with the times. For Omer Adam, in fact, evolution is a tool of renewal for both the artist and the viewer. Introduced by a friend to the concept of NFT, the artist immediately fell in love with it and saw in this digital tool a way to unite a community through art. Omer Adam then invested in this universe, eventually holding an NFT from the Bored Ape Yacht Club, the star’s current profile photo on Instagram.
Omer ADAM has always been eager to discover new cultures to cultivate his creativity and his art. He fell in love with Web3, discovering a way to share his art without limits. With his avatar, the Israeli artist can express himself in a universal and timeless way. In his opinion : “The metaverse represents for me the next phase of social networks, offering total immersion. “
Collaboration with Stage11
We then asked the artist about his collaboration with Stage11 and the origins of this project. The world famous DJ Martin Garrix was one of the main actors of this meeting, the result of various mutual contacts. After an interview with the founder and CEO of the start-up, Jonathan Belolo, the artist was impressed by the professionalism of the French company.
Several famous artists have also chosen to collaborate with Stage11, such as David Guetta, Akon and Snoop Dogg, which reinforced Omer Adam’s desire to join the project.
The artist told us fragments of his exchanges with Jonathan, who comes from an artistic family at the forefront of the French music industry. His father created the independent label Scorpio Music, the origin of the Village People. He was therefore immersed in the music industry from an early age and was introduced to the dynamics and importance of the interaction between artists and their fans. For Omer Adam, it is this experience that guides Jonathan Belolo on the journey he embarks on with Stage11.
The Israeli star seems to have perfectly understood the stakes of Web3 and its usefulness in the future. For Omer Adam, an avatar is the representation of an artist. It is not a question of replacing the artist, but of sublimating him by letting him express his limitless imagination. To illustrate the point of him, Omer Adam gave the example of avatar collaborations between artists, which are easier to organize than physical gigs. The Israeli star is therefore convinced that the metaverse and these technologies will enrich human creativity.
Making music more visible on Web 3.0?
To conclude this interview, we asked the artist about his essential role in the emancipation of the Web3 within the Israeli artist community. In response, Omer Adam indicated that he sees himself as an ambassador of this type of music globally. For him, Israel is a true startup nation and new generations of artists will quickly adopt Web3. While this transition will take time, Omer Adam said he was thrilled to pave the way for a new cultural arc with his collaboration with Stage11.
Omer Adam spent a lot of time creating his avatar and the whole universe with his teams. The artist took advantage of his travels to Stage11 studios in Paris and Los Angeles to shoot the clip of his latest song, thus demonstrating his dedication. Currently, the artist and the team are working side by side to develop two songs and a show which will be announced very soon. Another good news should arrive soon regarding this collaboration with Stage11, but for the moment it remains secret. To make sure you don’t miss a thing, be sure to follow the artist and Stage11 on Instagram and their official sites.
Step 11 is a tech startup that leverages advanced technology to reimagine music in the metaverse. With an executive team from the gaming, fashion and music industries, the company develops platforms and services focused on immersive gameplay, blockchain and mixed reality, enabling artists, brands, creators and fans to create experiences and digital content together. unique in a new cross-platform music metaverse.
Stage11 is based in Paris and Los Angeles to support a diverse team of 34 designers, engineers, artists and sales managers in 10 countries across 3 continents.
Each world is a stage
Get a summary of what’s new in the world of cryptocurrencies by signing up for our new servicedaily and weekly so as not to miss any of the indispensable Cointribunes!
The Cointribune editorial team joins their voices to express themselves on specific topics of cryptocurrencies, investments, metaverse and NFT, trying to best answer your questions.