After initially raising more than € 1 million in 3 weeks from winemakers around the world last April, the start-up’s fundraising accelerated sharply over the summer.
First independent NFT platform created for major wine brands, Winewhain is a market designed to adapt to the purchasing practices of new generations of consumers on a global scale. Launched in April 2022 by three subject matter experts – Xavier Garambois, former boss of Amazon Europe – Guillaume Jourdan, CEO of VitaBella in Paris and Nicolas Mendiharat, CEO of the Palate Club of San Francisco – the initiative could see the light around the last quarter of 2022 with the release of the first wiNeFT (the official name of an NFT on Winechain).
READ ALSO / The Moueix family invests in NFTs dedicated to great wines
A fundraiser that reflects a growing market
As part of this fundraiser, the Rouzaud family (Champagne Roederer, Château Pichon-Comtesse) and the Reybier family (Château Cos d’Estournel) are now joining Winechain together with Moueix (Videlot) and Perrin (Château de Beaucastel / Miraval ).
Frédéric Rouzaud, CEO of Louis Roederer champagnes, said in a press release released today: “This investment reflects our desire to never stop innovating and to encourage innovation. In the vineyard, in the cellar, and in all layers of our business, our house is in constant motion, listening to the times and uses in continuous evolution. Winechain is for us a way to continue on this path and to go even further in proximity and dialogue with wine lovers ”. Michel Reybier, owner of Château Cos d’Estournel, points out that “If the spirit of wine passes through respect for nature, we must not forget the new technologies that help us in particular to promote it in the best possible way to future generations. Engaging in the dynamics of blockchain and wineFT today is a way for us to write our future by drawing inspiration from the past. The digital tools offered by Winechain will certainly play an important role in our ambition to strengthen the international dimension of our wines ”.
To accelerate its technological developments, the startup Winechain has also welcomed the international fund FABRIC Ventures together with all these big names in wine. Marx Mersch, one of the fund’s partners, seems to be betting a lot on a booming sector: “Wine chain brings the immutable traceability, transparency and accessibility of Web3 to the world of wine, with the aim of opening it to a new generation of wine lovers. The market for wine lovers is growing at a pace that is rapidly outstripping supply – companies are constantly looking for ways to connect directly with their end consumers, other than those currently offered by multiple logistics intermediaries. By directly creating NFTs for each case of wine, companies will have direct access to their customers, will be able to keep wines in perfect condition while they will eventually be able to change hands and be able to collect royalties from all over the secondary market. The Winechain team brings together all the necessary experience, from viticulture at the highest level to global logistics from Amazon and CMA-CGM, and has already started attracting the biggest names in the world of wine to its platform even before its launch. ”
An announcement that, like the collaboration between the Dom Pérignon champagnes and the sulphurous pop star Lady Gaga in October 2021, is likely to cause a stir.
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