Sorare signs with the NBA and expands to basketball in the United States

Continuing his conquest of the American market, the French NFT champion is expanding his concept to one of the most popular sports across the Atlantic.

Sorare is expanding very rapidly. The young French club announced this Wednesday a partnership with the famous American basketball league, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA), which represents all the professional players of the League.

Sorare will offer a basketball game based on its flagship product “Fantasy Football”, which combines digital cards (NFT) and player performance on the court. His new basketball game is expected to be released this fall, for the new 2022-2023 season. “With Sorare, we see significant opportunities to grow our fan community and grow the NBA around the world.Says Adam Silver, the president of the NBA.

Include more sports in your portfolio

By July, Sorare had already uploaded a similar game for baseball, having signed with Major League Baseball in May. Sorare has set itself the goal of integrating various American sports into its portfolio as quickly as possible. The company mainly caters to major popular sports, with a large audience. “The NBA and its players have been at the forefront of digital experiences and collectiblesadds Nicolas Julia, CEO of Sorare.

To help her achieve her goal, Sorare had hired world tennis star Serena Williams as an advisor to her board of directors. Other sports greats have joined him as brand ambassadors, such as Kylian Mbappé (who is also an investor) or Zinédine Zidane. The ambition of him, insistent from the beginning Nicolas Julia with his co-founder Adrien Montfort, is to create “the largest sports entertainment company“.

Attentive regulators

This summer the French club also announced its partnership with eleven Ligue 2 clubs, with the aim of ” become a partner of all Ligue 2 clubs “. Sorare wants to launch a competition reserved for European second divisions. In July he announced his agreement with the powerful Serie A in Italy, one of the most viewed football leagues in the world. Sorare has already convinced more than 280 sports organizations to partner with she.

He claims more than two million subscribers to his fantasy football game around the world. The French company has also attracted the attention of several regulators, including the national gaming authority (ANJ) in France. He wants to make sure Sorare’s business doesn’t look like a sports betting site. “When creating a new market, there is no framework, you need to have proactive conversations with regulators to build this framework«Nicolas Julia explained this at the end of August in an interview with the regional newspaper Ouest France. He says he is confident on the subject.

Faced with the volatility of cryptocurrencies – the game is based on the Ethereum blockchain and uses Ether tokens – the young leader also confided to study “the possibility of moving towards a stable currency, such as stablecoins that can be interesting, that we are exploring and about which we could communicate in the coming months. “

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