FIFA launches NFT “souvenirs” for the 2022 World Cup

News hardware FIFA launches NFT “souvenirs” for the 2022 World Cup

The 2022 World Cup is approaching and will be definitely marked by the innovations of web3. The Fédération Internationale de Football Association has in fact planned to launch a platform for trading non-fungible tokens (NFT) dedicated to the event.

A FIFA signed NFT platform for the 2022 World Cup

While the Men’s and Women’s World Cup will kick off in Qatar in 2 months, FIFA has already started announcing some news for this long-awaited competition.

The Fédération Internationale de Football Association (FIFA) announced last Friday the creation of an NFT platform for the 2022 World Cup. Called “FIFA + Collect”, the NFT platform is the result of a collaboration between the FIFA institution and the blockchain of Algorand (30th cryptocurrency in terms of market capitalization).

Concretely, the latter should allow fans to be able to collect the best moments of the 2022 World Cup. A memorable free kick, a high angle kick by Mbappe or even artistic visuals of the competition … Several memorable memories of this event will be digitized at the in order to create a real collection of digital leftovers from the 2022 World Cup.

In short, the 2.0 version of the sandwich stickers of the time.

“Fan habits are changing and fans are playing the sport differently. Like sticky souvenirs, this is an accessible opportunity for fans around the world to interact with their favorite players on many new platforms. This exciting announcement makes it. FIFA collectibles accessible to all football fans, democratizing the opportunity to own a FIFA ™ World Cup game. ” explains Romy Gai, director of commercial affairs at FIFA.

Although the World Cup will start on November 20, the platform will be launched this September.

The concept isn’t necessarily new as the NBA has been experimenting with NFTs in a similar form for a few years …

NBA Top Shot before FIFA + Collect

Since 2020, the NBA offers a platform almost similar to FIFA + Collect. NBA Top Shot collects memorable gaming memorabilia in the form of NFT certified stickers.

NBA Top Shot is an NFT marketplace where NBA fans can buy, sell, and store basketball game clips. Specifically, the platform sells packs by grouping multiple “moments” of various rarity (Common, Fandom, Rare and Legendary). Each rarity has a random drop rate like a pack on FIFA Ultimate Team.

Like other NFTs, each Moment is an NBA licensed token with a unique serial number, including player stats and more.

With famous investors like legends Michael Jordan and Kevin Durrant, the platform has won over both fans and basketball players. While the concept is quite surprising at first glance, in 1 year NBA Top Shot has amassed more than a million users on its platform. Registrations that are also reflected in the figures with more than a billion dollars traded since its creation.

It is therefore normal for this type of business model to appeal to FIFA. We imagine the platform will be heavily inspired by the NBA top shot as it picks up on the concept broadly. Easy to transpose into the world of football, the FIFA + Collect platform should also be successful by relying on the most important event in football. However, it is important to remember that the NFT market has not been in good shape since the fall of cryptocurrencies, so the environment seems less favorable than Nba Top Shot.

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