GamesBeat Summit next 2022: Mark Pincus, co-founder of Zynga, joins the list of speakers

Interested in what the outlook is for the gaming industry? Join gaming executives to discuss the emerging parts of the industry in October at GamesBeat Summit Next. Register today.


We are thrilled that our speakers for GamesBeat Summit Next 2022 include Mark Pincus, the co-founder and former CEO of Zynga (acquired by Take Two Interactive earlier this year for $ 12.7 billion), which opened the road to social gaming to help establish gaming as a mass game. market activity.

Waves of hype are always crashing into the gaming industry, but we never know if they will get our feet wet or tsunamis that will change the entire industry. The GamesBeat Summit Next 2022 will review the next big opportunities in a disciplined manner with industry leaders. You can use the discount code Dean50 to get a 50% discount on the ticket price for a limited time.

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Our event will focus on the emerging parts of the game that could become the next big markets. Our main sub-themes will focus on key areas and their growth in the post-pandemic world. These subtopics include the metaverse, user-generated content and the economics of creators, marketing influencers and disruptions, non-fungible tokens and cryptocurrency, emerging markets, cloud subscriptions and gaming, and the evolution of gaming infrastructure. And as always, we’ll be looking at financial transactions and trends in games.

Marco Pinco

Mark Pincus is the co-founder and former CEO of Zynga.

Pincus founded Zynga in April 2007, along with Eric Schiermeyer, Justin Waldron, Michael Luxton, Steve Schoettler and Andrew Trader (who works as Presidio Media).

He changed his name to Zynga, named after Pincus’ bulldog, and had great success with a social poker game, Texas Hold’Em Poker, now known as Zynga Poker.

During Pincus’s tenure as CEO of Zynga, the company rode the wave of social gaming on Facebook and then made a rather difficult transition to mobile. Under his tenure, the San Francisco-based company has produced blockbusters such as FarmVille, CityVille, and FrontierVille. It gained over a billion players and proved that a company could reach far more people than the hardcore gaming companies of the time.

Pincus helped pioneer the free-to-play business model in social games, where players paid real money to purchase virtual items like poker chips that they couldn’t withdraw. Building on this success and the games-as-a-service model, Zynga went public in 2011. With thousands of employees, Zynga bought the former Sega excavations in San Francisco.

In 2014, Pincus handed over the CEO position to Xbox veteran Don Mattrick and it didn’t go so well. Less than a year later, Pincus returned as CEO and eventually hired Frank Gibeau from Electronic Arts. Gibeau helped Zynga win back its mojo through acquisitions and eventually sold Zynga to Take-Two Interactive for $ 12.7 billion. Pincus became an investor and is now taking a close look at the blockchain gaming market.

We will tell him about his plans and what he thinks of the gaming industry today. Pincus was one of the first active investors in numerous tech companies, including Facebook, Twitter, Airbnb, Snap, Epic Games, Xiaomi, JD.com, Niantic, and Dapper Labs. It’s been ten years since Pincus and I chatted by the fire at our GamesBeat 2012 event and I’m happy to see him again.

More speakers

Andrea Cutright is Global Marketing Manager, Prime Gaming & Game Growth at Amazon Games.

We have also appointed a number of other speakers. Among these is Umesh Lakshman, Head of Solutions Architecture, West, Media and Entertainment at Lumen. He will speak during a session on the path taken to build the metaverse in real time.

We also have Uri Marchand, CEO of Overwolf, for a session on the future of user-generated content with Enrico D’Angelo, Roblox VP of Products, Economics and Ecosystems; and Ada Duan, General Manager of Growth Products and Partnerships for Mojang Studios.

Our speakers also include Jay Chang, co-founder and CMO, Genopets; Joan Kim, investor, Samsung Next; Chris Early, senior vice president of strategic partnerships and business development at Ubisoft; Andrea Cutright, Global Marketing Manager for Prime Gaming & Game Growth at Amazon Games; Mike Lucero, director of product management for Samsung’s games; and Perrin Kaplan, former head of marketing at Nintendo of America and co-founder of Zebra Partners.

Previously announced speakers

Will Wright is preparing a game for Gala Games.
Will Wright is co-founder of Gallium.

We previously announced that our speakers include Sim City creator Will Wright, now co-founder of Gallium; and Matthew Ball, CEO of Epyllion and author of the popular book, The Metaverse.

Wright will talk about his new startup, Gallium Studios, and his vision for the game in a fireplace chat with Peter Levin, managing partner of Griffin Gaming Partners, while Ball will develop the open metaverse.

Neville Spiteri, CEO of pioneering virtual reality company Wevr, will talk about tools for the next generation of game development. They are among the best clairvoyants in the industry with a track record of excellence.

Renee Gittins, CEO of Phoenix Labs and former executive director of the International Game Developers Association, will be part of an interesting panel entitled Soft Skills for Hard Problems. She will be joined by Aleissia Laidacker, mixed reality expert and product and technology manager at the Open Meta Association. Other speakers include Yaprak Decarmine, CEO of Game Jolt; Lauren Hetu, Senior Software Engineer, Phoenix Labs; and Zak Whaley, director of engineering at PlayEveryWare. These speakers illustrate what we can learn from thinkers who solve modern problems in different ways.

Susan Bonds is the CEO of 42 Entertainment.
Susan Bonds is the CEO of 42 Entertainment.

We also have a good series of sessions on the rise of user-generated content, led by modding platform company Overwolf. Speakers include Overwolf’s merchant and Shahar Sorek, Overwolf’s marketing director.

Brooks Brown, founder of Consortium9, will also shed some light on the right way to think about blockchain and Umesh Lakshman, Head of Solution Architecture West, Media and Entertainment at Lumen, a technology infrastructure company preparing for the metaverse in real time. We also have Susan Bonds, CEO of 42 Entertainment, an alternate reality game creator, and her new augmented reality job at Animal Repair Shop.

These are just the first set of amazing speakers we’ve lined up for the event, which will be held in person at Midway in San Francisco from October 25-26. We’re curating a fantastic multi-track experience so you can explore the emerging part of the game that matters to you.

Our target audience are the decision makers who will pave the way for a bigger and better gaming industry. The road through the recession won’t be easy, especially as things aren’t developing as fast as they once were and high-flying areas like blockchain games have crashed. But we’ll have the right people explaining the biggest trends in games so you can carve your way to growth.

The creed of GamesBeat when it comes to the video game industry it is “where passion meets business”. What does it mean? We want to tell you how much the news means to you, not only as a decision maker in a game studio, but as a game fan as well. Whether you read our articles, listen to our podcasts or watch our videos, GamesBeat will help you learn about and interact with the industry. Discover our Briefings.

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