The real success of the market for by NFT it’s not just about the best-selling collections that fuel fantasies of digital fortunes. It is mainly a question of intellectual property and protection against plagiarismt that has exploded since the advent of the Internet. One feature that could make it the next standard in specific industries. Like no example the musicwith a recent trademark application filed by the American giant Sony Music Entertainment.
This may not yet be obvious to everyone but the NFT Token it can be something other than the digital monkeys sold for 73 ETH of the starting price. Because their specificities allow for the development of many use cases that are as innovative as they are varied. And this can range from digital ticketing for sporting and / or cultural events to the “test of humanity” in the future Web3 with virtual ambitions. Non-exhaustive list …
Indeed, all business sectors requiring copy or counterfeiting protection require NFT. And why not music too, as the industry giant Sony Music Entertainment seems to think. Because the company has just filed a trademark application. And the latter is about non-fungible tokens.
Sony – An NFT branded application
The American multinational Sony Music Entertainment has just confirmed once again its official entry into the hot universe of NFT tokens. This follows the filing, on August 30, of a trademark application with the United States Patent and Trademark Office (USPTO). The latter supposed cover “audio and video recordings with live music performances authenticated by NFT”. It is applied for the moment to music and artists registered under the aegis of the record company Columbia Records. A fact reported earlier this week on Twitter by the brand’s attorney Mike Kondoudis.
” Sony Music has filed a trademark application for the Columbia Records logo, stating that it plans to use it for NFT support, music production + podcasts, artist management + music distribution services … and more!”
But this initiative is not the first that Sony Music Entertainment has implemented in relation to the NFT sector. Indeed, the latest is a Series A funding stake in the MakersPlace project, dedicated to digital art. And last June, its inclusion in the development of an interoperable metaverse envisioned by the current tech giants, the Web2 version. Knowing that as early as 2017, the Sony conglomerate of the time had already filed a blockchain authentication patent. Just think that this company knows how to adapt to innovative trends …
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