Atari launches its Sunnyvale experience in the Metaverse The Sandbox

Interested in what the outlook is for the gaming industry? Join gaming executives to discuss the emerging parts of the industry in October at GamesBeat Summit Next. Register today.


Atari has launched Sunnyvale, a fantastic new experience in the metaverse of The Sandbox. Virtual space is a hymn to the golden age of video games and the birthplace of Atari.

The Sandbox, owned by Animoca Brands, recently unveiled its latest season of Alpha 3 with 90 new experiences in the metaverse. Atari is one of the largest owners of land, or virtual real estate, in The Sandbox. And now he’s showing he’s willing to spend resources to develop that Earth, Atari X director Tyler Drewitz said in an interview with GamesBeat.

– Advertising –

New York-based Atari turned 50 this year and remains one of the most iconic consumer brands and game makers. The Atari Sunnyvale Experience is based on nine classic Atari games and includes a full game based on Crystal Castles.

“We think people will enjoy the experience and it was worth taking the time to do it,” said Drewitz. “We will find out what he likes. It’s a great entry point into Web3.

In Atari Sunnyvale, players will be able to explore and interact with each other and with non-player characters (NPCs) based on Atari characters.

The land of Atari in the sandbox.

Players can also participate in a variety of missions and games, such as hide and seek, with the winners receiving rewards. The Crystal Castles Experience is a game where players navigate a maze-like castle, collect gems, and fight enemies. Crystal Castles is just the first of many games to come.

Sandbox is an immersive virtual world where players can create virtual worlds and games and participate in experiences created by others. The voxel gaming platform allows creators to create, play, share, collect and trade, all in a decentralized environment where they have secure ownership and copyright over their creations because all game items have a unique and immutable blockchain ID . Atari Sunnyvale launches as part of the Season 3 Alpha Sandbox.

“We are extremely excited to share Atari Sunnyvale with The Sandbox community and know it will attract more Atari fans to the growing platform,” said Drewitz. “I can’t wait for people to experience the deep and wonderful environments based on our games that were created by our development partner, Metatworld Entertainment.”

Atari sold some of his land in The Sandbox, but even after that he remains one of The Sandbox’s largest landowners, and will continue to work with partners to develop more experiences to engage the gaming community in the coming years.

“The vision of the Sandbox team, the creativity and energy they bring to the project, make them an ideal partner for Atari,” Atari CEO Wade Rosen said in a statement. “We will continue to experiment and find new ways to bring programming to the open world and we look forward to bringing more experiences to players.”

Atari X is an initiative that consolidates Atari’s blockchain interests into a unified operation that is fully controlled by Atari. It was created four years ago under former CEO Fred Chesnais, who left the company about 14 months ago. Drewitz joined in March (after 2.5 years on the board of directors) and took a new direction.

Through a combination of Web3 development partnerships, the Atari X initiative is building a robust blockchain ecosystem that connects games, utilities and the community and will ensure that blockchain remains an important part of Atari’s business and forward strategy.

“The reason we created this, which is one of the first things I created when I got on board, is that Atari was a forerunner when we entered into licensing and partnership agreements, starting with this in 2019,” he said. Drewitz. . “We entered into licensing agreements with Zed Run with Atari skins and Atari was a forerunner in the blockchain. But what we didn’t have was a community or whatever.

He added: “As you probably know, there’s a lot of divide between games and chain games, and there’s not a lot of common ground with a fan crossover. So, with these partnerships, we were creating, but we didn’t really have a place to interact with the awesome designs and awesome technologies that were being used. We just gave them the name Atari and moved on.

Atari X logo

But now the company is launching into these Web3 projects and creating a more immersive experience. The Atari Sunnyvale Experience is a great space where you can run as a Lego-like block character.

“If Web2 is directed to the consumer, Web3 is directed to the community,” said Drewitz. “We can create this ecosystem of Atari X. We have Twitter, a Discord, and last week since we started our project, we are over 50,000 on Twitter compared to 3,000 a week ago. So it all starts now and moves pretty quickly.

Drewitz said other blockchain projects are coming to help grow the Atari X ecosystem.

“Quality gaming was lacking in early blockchain games,” he said. “I’m very interested in people making great games, especially with Unreal 5 now coming to the blockchain space. Atari Sunnyvale has our favorite IPs such as Pong, Centipede, Asteroids, Missile Command, Black Widow and Crystal Castles.

In the missile command area, you can see a large missile looming over your head. And you can take an elevator to Missile Command Center. Atari will be giving away season passes for The Sandbox Alpha Season 3. The team wants to build land in The Sandbox and do more interesting things at a measured pace. Over time, they believe the metaverse will attract more users to a decentralized community of creators. They create minigames and more.

“We engage with the community and will organize construction and asset contests, where winners will be able to see their creations placed on our land,” said Drewitz. “The Crystal Castles experience is like playing on the Atari 2600.”

The creed of GamesBeat when it comes to the video game industry it is “where passion meets business”. What does it mean? We want to tell you how much the news means to you, not only as a decision maker in a game studio, but as a game fan as well. Whether you read our articles, listen to our podcasts or watch our videos, GamesBeat will help you learn about and interact with the industry. Discover our Briefings.

Leave a Comment