Ford’s turn to embark on the metaverse?

Despite the risks associated with cryptocurrencies, institutional adoption of these assets continues to grow. The sector is growing very rapidly and no one seems to want to stay on the sidelines. More and more companies are investing in cryptocurrencies, blockchains and metaverse. Recently, the American auto multinational, Ford Motor Company, decided to venture into the metaverse.

According to a tweet of Goku on September 8th “Ford Motor Company takes a big step into the metaverse. Ford Motor Company has decided to file 19 trademark applications for all of its major subsidiaries. He wants his core brands to be used in the metaverse and in the form of NFT. Brand applications include virtual cars, trucks, vans and apparel. The company would also like to have online stores for NFT.

According to attorney Mike Kondoudis, the 19 trademark applications include Ford, F-150 Lightning, Mustang, Lightning, Bronco, Transit, and Escape, among others. They were filed on September 2nd and they are Pending approval. Additionally, Ford Motor Company would like to apply for brands in different ways in the metaverse. For example, he would like NFT-authenticated downloadable media files. These files will contain, among other things, textual and audio elements.

The Ford Motor Company wants it too downloadable virtual goods they look a lot like cars. They will come in the form of programs in the metaverse. The brand wants to use non-downloadable virtual vehicles for entertainment purposes. In addition, it wants to provide non-downloadable virtual digital content in the vehicle image.

As cryptocurrency adoption rates hit record highs, automaker Ford Motor Company is showing strong interest in Web3. The company wants to launch several interesting projects in the metaverse. The crypto community patiently awaits the realization of these projects.

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Luc Jose Adjinacou avatar
Luc José Adjinacou

Far from dulling my enthusiasm, a fruitless investment in a cryptocurrency in 2017 only increased my enthusiasm. I therefore decided to study and understand the blockchain and its multiple uses and to transmit information relating to this ecosystem with my pen.

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