If you’ve been following Ubisoft’s relationship with the NFT space over the past year, you probably remember its absurd release of quartz NFT in Ghost Recon breaking point it was discontinued in April after a few months. At the moment, however, Ubisoft said gamers should “stay tuned for more updates with the platform’s features and future launches coming with more games!” “
In the following months, however, Ubisoft seems to have become the least enthusiastic about its future NFT plans. During a recent group Q&A session following a press event at Ubisoft’s Paris headquarters (transcribed from GameIndustry.biz), CEO Yves Guillemot attempted to clarify that the company is “always in search mode,” I would say, when it comes to NFT “.
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“We really look at all the new technologies. We are very focused on the cloud, next generation voxels and we are looking into all the features of web3. We recently tested some things that give us more information on how it can be used and what we need to do in the world of video games. We are therefore testing some games and will see if they really meet the needs of the players.
The section “meeting the needs of the players” is particularly interesting in the wake of Ubisoft’s use of NFT in Breaking point. In the months following Ubisoft’s donation of thousands of usable in-game NFTs, an Ars Analyzer found only 96 successful sales for these in-game items on Objkt and Rarible (the only two markets where such sales are allowed). , with prices usually measured in the equivalent of tens of dollars. These third-party transfers were sold as one of the main use cases for NFTs in the first place, so the lack of sales shows how little they care about players. Breaking pointimplementation of the NFT.
Looking back, Guillemot said that “we probably weren’t good at saying we’re doing research,” suggesting that it was always intended more as a foot-dipping experiment rather than a major investment in an exciting new technological playground. This limitation, however, was not disclosed when Ubisoft launched its Quartz NFTs last December.
At the time, the company described the effort in a press release as “the first building block of our ambitious vision of developing a true metaverse.” At the time, Ubisoft was also discussing long-term plans for blockchain to “make players a part of our games … putting back into their hands the value they generate through the time they spend, the items they buy, or the content they create online.
Now, however, Guillemot talks about NFTs as just another in the long line of wacky tech modes Ubisoft loves to play with when they’re new:
“As a company, we moved to virtual reality early, to Wii early – we’re always trying new things,” he said. Sometimes it works, sometimes it doesn’t, but it’s always to make sure we can offer players a new experience that will be innovative and interesting. The goal of the business is always to create the best experience and new technologies are always useful because there is less competition and people are more willing to try new things on new technologies. “
The weirdest part of Guillemot’s NFT remarks came when he spoke as if Ubisoft hadn’t launched its first NFT experience yet. “We think we should say we were working on it and when we have something that gives you a real advantage, we will bring it to you,” he said. “Explorer does not mean launch. “
While we agree that exploring doesn’t mean launching, we’d say Ubisoft actually launched NFT inside Breaking point last December. The fact that Guillemot now says that Ubisoft expects to have “something that gives you a real advantage” above all longer The “launch” tells you everything you need to know about how quickly the company’s feelings about NFTs have changed.